- Salt is exclusively working with a world-leading global EdTech company!
- They have acquired 5 companies in the last 18 months and are now the biggest player in their industry!
- The marketing team has 40 people globally and we're looking for a Marketing Ops lead to join!
- Reporting directly to the CMO you will work alongside other marketing leads to streamline their marketing strategies & plans.
- You will work with a team located across multiple locations to support strategic campaigns. This will involve the management of a large team with staff at various levels of seniority. You'll also work to improve the effectiveness and efficiency of processes and infrastructure!
Responsibilities
Marketing Planning & Budgeting
- Ensure key milestones are met
- Support the delivery of marketing campaigns & budget
- Work with the finance team
Management
- Manage a diverse group of marketers. Coach & develop team members
Campaign & Demand Operations
- Work with division teams on the development and delivery of marketing programmes
- Work with the marketing data analysts to ensure leads are passed to the sales teams
- Work with division teams to ensure lead flow is maintained and efficient (e.g., spot trends such as decrease in lead flow from Web-to-Lead process etc.)
Organisation
- Manage the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function
- Ensure processes are designed, documented, understood, and followed in a way that maximises efficiency
- Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes
Strategic and Tactical Alignment
- Work with the Digital team to support the development of a marketing infrastructure that delivers these activities and tactics, ensuring that tools selected meet the requirements of the business
- 5+ years' experience in digital marketing environment with strong Operations experience (preferably B2B SaaS)
- Proven experience leading, managing and developing a marketing team
- Strong background in Marketing Automation Platforms
- Knowledge of marketing best practices and multiple marketing channel execution
- Strong analytical skills with the ability to present data to multiple audiences and make actionable recommendations
- Proficiency in tools such as Google Analytics, WordPress, Google AdWords, Facebook ads, among others
- Excellent programme and project management skills with the ability to work on multiple projects simultaneously
- Ability to implement marketing processes and roll out to the wider Marketing team
- Ability to work with stakeholders at all levels and across different countries and markets
Please apply or email Connor for more info at
Job Information
Job Reference: JO-53
Salary per: annum
Job Duration:
Job Start Date: 06/02/2023
Job Industries: Marketing & Communications Jobs