Global Mx Development Director

Agency :

Havas Media Group

Job Description Summary :

Our role at Havas is to create the best Media Experiences capitalising upon the most Meaningful Media to build more Meaningful brands. In a world where traditional media and advertising models are challenged through ad blocking, subscription models, brand safety and fraud, finding the most Meaningful Media for consumers is increasingly important. That is our focus at Havas, and it led us to create our Media Experience System, or Mx System.

The Mx System is the operating model of the agency, guiding our structure, the roles we have created, our process and our toolkit. The Mx Process consists of four stages: Mx Intelligence, Mx Brief, Mx Development and Mx Measurement. This role is specifically focussed on Mx Development.

Mx Development is where strategy is turned into activation in the Mx System and is the point where we create and launch the Media Experience for clients. There are two key planning skill sets that lead within Mx Development: the broad cross media planning expertise and the deep in channel planning and activation expertise. It is essential to be well versed in the former and have to strong experience in the later.

It's also essential to have knowledge and experience outside of the specific Mx Development area, and you should feel comfortable talking about and working with insight, strategy and measurement concepts and people.

Job Description :

Purpose of the role
Supporting the Global MD, Head of Mx Development, the Global Mx Development Director will help to shape and deliver the global agenda for Havas Media's approach to media planning and activationand deliver it through the local Heads of Media and Trading to ensure it lands in the inchannel plans we create and buy.

This role would be focused on how Havas builds media experiences for brands and across each channel, properly landing the strategy into bought, owned, earned and shared media, bringing to life the 3Cs (Connection, Context and Content) in deployment, and ensuring a robust media measurement framework is in place.

Support the roll out and adoption of globally developed solutions to local markets and client teams through the production and presentation of materials and organisation of events.

Key areas of responsibility
In conjunction with the global channel heads, standardisation of the in-channel planning process across each core media channel with a focus on video, digital, and social. To include the process for "how Havas implements" within each channel, the key data and technology platforms that power each channel, integration of channels together and the key points of difference that allow us to
better land in Meaningful Media (Decision Frameworks 2.0).

Ensuring consistent excellence of in-channel planning detailed optimisation and systems use across markets, lifting the best cases and pushing them into markets with less sophistication.

Developing and championing key supporting concepts of Meaningful Media with regards to evolving media measurement beyond metrics such as reach, cost and basic quality parameters. For instance, planning for attention, and a focus on incrementality. Specifically working with the Global data team, the partnerships team and local markets to build pilot programmes, data partnerships and commercial products to deliver against these concepts.

Better integrate data and measurement into the practice of media activation, building more data-driven planning and intelligence into the process.

Developing new media activation opportunities with key media, data and technology partners leading to new solutions for clients, new commercial product opportunities for Havas and feeding a steady stream of case studies and betas to support our thought leadership program in the market.

In conjunction with Trading teams, liaise with key intermediaries and audit partners to tell the Havas story and give us a better voice for the efficacy of Meaningful Media with these important pitch stakeholders so we begin to change the highly price led narrative to one of quality and price, more focused on better outcomes for clients and less on rock bottom inputs from agencies.

Global New Business and existing client engagement support from a media activation perspective, to properly vet local solutions and set the in-channel agenda for global narratives. From the RFP stage, right through to the final presentation, giving us the ability to truly talk media detail and land Meaningful Media in actual activations beyond theory and strategy.

Profile
Experienced media practitioner (8+ years or so). Strong planning skills and a proven track record of having owned and led planning strategy and implementation. Must have spent time in market in detailed comms and channel planning. Comfortable in the granular detail of media planning approaches and the supporting math and process, but able to communicate this strategically and with strong story telling skills.

A very strong organiser with the ability to create and manage detailed product roadmaps and adoption plans. Good exposure to data and technology partners, with a strong point of view on their strengths and weaknesses and how we can leverage them to improve our granular media product set.

Global experience is a preference and local product or capability leadership with an ability to engage and motivate both groups for common benefit. The candidate must be able to understand the challenges of local markets but also sell the benefits of a more consistent and globalised approach without losing local nuance and capability.

Client and new business experience, particularly a strong ability to communicate complex media concepts to non-expert audiences extoling the benefits without confusing with the details. Strong ability to build and sell a narrative to multiple stakeholders.

Skills :

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.