Post: Brand and Marketing Officer
Reports to: Brand and Marketing Manager
Scope and purpose of the role
The Brand and Marketing Officer will work with the Brand and Marketing Manager and external agencies to plan, develop and implement all aspects of The Sound Reserve's marketing strategy to reach more people, build our brand and drive downloads of our app.
Salary: £23,000 - £25,000 depending on skills and experience
Hours: Full time, 9.30am - 5pm Monday to Friday
Location: Based at our office in Banbury, Oxfordshire, with occasional travel
Thank you for your interest in joining The Sound Reserve. The Sound Reserve is the music app that makes you feel better. We've created an incredible catalogue of tracks specifically designed to help people sleep, unwind, focus and meditate.
We're ready to launch our revolutionary free app, we're looking for a marketing specialist to join us and help introduce our ground-breaking new brand to the world.
Working as part of our small Brand and Marketing team you'll support the Brand and Marketing Manager and be involved in the full marketing mix, from early-stage messaging and customer journey work, to coordinating events and creating and reporting on successful digital campaigns.
It's a varied role; every week you'll help drive app downloads with excellent social ads and build engagement on social media with exciting and imaginative content; plan and execute creative marketing activities; and build a brand that moves minds and promotes nature and wellbeing. There's exceptional creative work and big ideas, as well as technical aspects and the nitty-gritty of implementing and optimising great campaigns too.
We're looking for someone with previous marketing experience who can slot right in and get going straight away. You don't need to have worked in the music or wellbeing sectors before, but we'd like you to have strong digital knowledge, and understand what makes good content and comms.
This isn't a normal office job, it's a chance to help build something from the ground up and be part of something that does real good for people and the world.
As a company, we practice what we preach. Every day our app will help people feel happy and positive through music and sounds from nature, and we're helping to rebuild the world's natural ecosystems while they listen. We've built our office in this image and have created a calm and relaxing place to work with table tennis, a pool table, chillout areas and of course plenty of plants!
You'll be able to take advantage of numerous company benefits including free lunches and excellent development opportunities. We're a young and creative team with big plans and lots of potential. This is just the start of the journey and we're looking for someone who wants to further their career and build a future with us.
So, if you're enthusiastic, energetic and creative, and want to join us, please apply today by submitting a CV along with a covering letter explaining your interest in the role and how you meet the criteria.
We encourage people from a variety of backgrounds with different experiences, skills and stories to join us and develop The Sound Reserve.
We look forward to hearing from you.
Job description
Key responsibilities
Brand, messaging and reputation management
- Support the Brand and Marketing Manager to build and protect The Sound Reserve brand
- Act as a brand guardian, ensuring consistency across all internal and external comms. Build confidence and proficiency in our tone of voice and brand identity throughout the organisation
- Ensure all messaging fits The Sound Reserve brand and is targeted for the specific audience
- Assist in the coordination of thought-leadership projects and the development of strategic partnerships to position The Sound Reserve as a market leader
- Assist in building a storytelling culture across the organisation
Marketing
- Support the delivery of annual marketing plans and creative promotional campaigns for The Sound Reserve app and campaigns
- Manage the design schedule for, and production of all printed and digital collateral
- Research, understand and segment The Sound Reserve's audiences in order to effectively target key demographics
Digital and social media
- Create effective and targeted PPC and paid social media campaigns, and other digital campaigns
- Manage the website CMS, optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPIs
- Plan and coordinate a schedule of activity across The Sound Reserve's social media channels in line with marketing and brand objectives, responding to comments and messages
- Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results
Design and copy
- Create copy and content for website, newsletters, social media, press releases, articles and reports, including audio/visual content
- Coordinate and assist with production of design and print work with external agencies
- Proof-reading of all printed and online marketing materials
Media Relations
- Support media relations, coordinating and reporting on media opportunities
- Build a database of relevant journalists and use a range of tools to keep them up to date
Events
- Support the design and coordination of The Sound Reserve's events programme
- Coordinate event marketing and promotion
- Maintain excellent relationships with, and provide outstanding customer service to, all stakeholders including staff, speakers, attendees, suppliers, sponsors, and industry leaders
- Manage events on the day including set-up and breakdown
Partnerships
- Support the Brand and Marketing Manager to develop and maintain strategic partnerships with professionals, influencers and Sound Reserve ambassadors across music and wellbeing sectors
Reporting, research and insight
- Stay informed of current and upcoming trends in marketing, wellbeing and music
- Monitor, report and analyse results to improve performance, using tools such as Google Analytics and others, so that amendments and improvements can be made where appropriate.
The above list of responsibilities is not exhaustive, and you may be required to undertake other responsibilities and training as requested by your line manager and appropriate to your role Person specification
Qualifications and Training
Essential
- Educated to degree level or equivalent, ideally marketing based (eg English, marketing, journalism)
- A minimum of two years' experience working in a marketing, communications or public relations role
- Excellent written communication skills: able to inspire and enthuse others and to vary the tone and use of language for different audiences
- Working knowledge of and experience in PPC advertising, social media advertising, Google AdWords and Google Analytics
- Skilled at using digital platforms and social media in a professional context and an understanding of how these contribute to integrated campaigns
- Awareness of impact of marketing and communications on key stakeholders
- Able to think creatively, deliver creative materials, research current marketing trends and input own ideas
- Experience of using website CMS and other tools such as email marketing software or survey software
- Previous experience in coordinating events
- Previous experience in creating and optimising email marketing campaigns
- Computer literate and confident in Microsoft Office and Google
Desirable
- BSc/BA in marketing, communications or related field
- CIM or CIPR membership
- Knowledge and experience of Adobe design suite (ie InDesign, Photoshop)
- Experience of producing audio/visual content
Communicating with others
Essential
- Confident approach with good interpersonal skills, able to establish effective working relationships with colleagues and partners
- Ability to manage existing and build new relationships
- Collaborate well with other departments
- Excellent communication skills - written, verbal and presentational and ability to communicate with and deliver messages and information in a clear and accessible style to different audiences
Desirable
- Experience building relationships and working with celebrities, influencers, brand ambassadors and other high-profile individuals
Personal qualities and other requirements
Essential
- Creative, receptive to new ideas
- Excellent organisational and time management skills, with the ability to plan and prioritise projects and meet deadlines in a busy portfolio of work
- Positive, can-do attitude
- Enthusiastic and hard working
- Ethical and able to demonstrate integrity
- Commitment to quality
- Flexible outlook and adaptable approach
- The ability to lead in some areas of work and follow in others
Desirable
- Knowledge of the music and/or wellbeing sectors, a passion for music and wellbeing and ability to convey this to our audiences in a passionate way..... click apply for full job details