Job Description
Location: Work from anywhere, with travel to our London base
Are you ready for the next chapter in your insight career? And want to use your research and storytelling skills for good to help us give young people the childhood they deserve? Then this exciting new role at the Children's Society might be for you.
The Children's Society (TCS) has been helping children and young people in this country for over 130 years. After a tumultuous time through Covid, we've emerged with a sharp vision and ambition for children and young people. We're throwing all we have at overturning the damaging decline in children's wellbeing by 2030. We plan to set a path for lasting growth in wellbeing for young people. We focus on children who are abused, exploited, or neglected, and we fight for the hope in every child. We've got the battle of a lifetime ahead.
To ensure we can meet our 2030 goal, we need to ensure we are future proofing ourselves, by attracting new audiences and engaging existing ones in new and innovative ways. This is where you come in. Your role will help us to ensure we put audiences at the heart of everything we do.
As an Audience Insight Manager, you will use your knowledge of the Children's Society's target audiences, the market and our brand to inform effective decision-making on our campaigns and activities. You will help to build strategic recommendations on how best to attract, reach and grow our supporter audiences. You will become our internal audience guru and insight partner for colleagues across the social impact domain. You'll oversee our audience testing and will be responsible for managing and delivering qualitative and quantitative research projects liaising with external agencies as well as internal stakeholders.
With previous experience in an insight, strategy or research role, you will be an expert at interrogating qualitative and quantitative information; able to spot the most useful points and build a persuasive strategy. Working within a newly formed team, you must be go-getting and proactive, with strong communication and problem-solving skills.
This role sits within our Social Impact Domain and reports into the Head of Supporter Insight. Our focus is on elevating young people's voices; challenging public perceptions of the challenges young people face; and attracting, retaining, and mobilising support through voice, time, and money.
SKILLS AND COMPETENCIES
In order to be successful in this role, you must have:
Excellent stakeholder management and communication skills
Extensive experience working as an insight specialist either agency or client side (RM level equivalent)
Experience conducting or commissioning market research projects (both quantitative and qualitative) and analysing the results
Adept at translating data and information from various sources into compelling stories
A good understanding of the charity and fundraising market
A strong understanding of brand and marketing
Experience leveraging different analytical tools
ABOUT THE CHILDREN'S SOCIETY
The Children's Society runs over 100 local services that help thousands of young people who desperately need our support, and we campaign to get laws and policies changed to make children's lives happier and safer.
Every day we're changing the lives of children in this country for the better - and with your help, tomorrow we can be there for even more.
The Children's Society is committed to safeguarding and protecting the children and young people that we work with. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practices across our services.
The closing date for applications is 8th December 2021
Interviews will be held on the week commencing 13th December
Are you ready for the next chapter in your insight career? And want to use your research and storytelling skills for good to help us give young people the childhood they deserve? Then this exciting new role at the Children's Society might be for you.
The Children's Society (TCS) has been helping children and young people in this country for over 130 years. After a tumultuous time through Covid, we've emerged with a sharp vision and ambition for children and young people. We're throwing all we have at overturning the damaging decline in children's wellbeing by 2030. We plan to set a path for lasting growth in wellbeing for young people. We focus on children who are abused, exploited, or neglected, and we fight for the hope in every child. We've got the battle of a lifetime ahead.
To ensure we can meet our 2030 goal, we need to ensure we are future proofing ourselves, by attracting new audiences and engaging existing ones in new and innovative ways. This is where you come in. Your role will help us to ensure we put audiences at the heart of everything we do.
As an Audience Insight Manager, you will use your knowledge of the Children's Society's target audiences, the market and our brand to inform effective decision-making on our campaigns and activities. You will help to build strategic recommendations on how best to attract, reach and grow our supporter audiences. You will become our internal audience guru and insight partner for colleagues across the social impact domain. You'll oversee our audience testing and will be responsible for managing and delivering qualitative and quantitative research projects liaising with external agencies as well as internal stakeholders.
With previous experience in an insight, strategy or research role, you will be an expert at interrogating qualitative and quantitative information; able to spot the most useful points and build a persuasive strategy. Working within a newly formed team, you must be go-getting and proactive, with strong communication and problem-solving skills.
This role sits within our Social Impact Domain and reports into the Head of Supporter Insight. Our focus is on elevating young people's voices; challenging public perceptions of the challenges young people face; and attracting, retaining, and mobilising support through voice, time, and money.
SKILLS AND COMPETENCIES
In order to be successful in this role, you must have:
Excellent stakeholder management and communication skills
Extensive experience working as an insight specialist either agency or client side (RM level equivalent)
Experience conducting or commissioning market research projects (both quantitative and qualitative) and analysing the results
Adept at translating data and information from various sources into compelling stories
A good understanding of the charity and fundraising market
A strong understanding of brand and marketing
Experience leveraging different analytical tools
ABOUT THE CHILDREN'S SOCIETY
The Children's Society runs over 100 local services that help thousands of young people who desperately need our support, and we campaign to get laws and policies changed to make children's lives happier and safer.
Every day we're changing the lives of children in this country for the better - and with your help, tomorrow we can be there for even more.
The Children's Society is committed to safeguarding and protecting the children and young people that we work with. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practices across our services.
The closing date for applications is 8th December 2021
Interviews will be held on the week commencing 13th December
About The Children's Society