Senior Analyst- Performance Marketing

This is an opportunity to join a organisation investing heavily in marketing effectiveness and customer analytics. Sitting within a commercial analytics function, you'll play a key role in helping marketing teams understand performance, optimise media investment, and work with MMM models.The CompanyThe organisation is undergoing significant transformation across data, analytics, and marketing. Analytics plays a central role in commercial decision-making, with teams working closely with stakeholders to improve customer acquisition, engagement, and long-term value.The business is continuing to expand its analytical capabilities and is investing in modern data platforms, marketing measurement, and advanced modelling to support smarter marketing decisions.The RoleAs a Senior Analyst, Performance Marketing, you will partner closely with marketing stakeholders to deliver insights that improve paid media effectiveness and maximise return on investment.Key responsibilities include:

• Building and maintaining analytical solutions to measure paid media performance across channels and campaigns
• Using SQL to create scalable datasets and automate reporting processes
• Delivering deep-dive analysis into customer acquisition, conversion, retention, and campaign effectiveness
• Developing dashboards and reporting solutions to support marketing decision-making
• Working with marketing teams and agency partners to establish robust measurement frameworks
• Supporting Marketing Mix Modelling (MMM) initiatives by preparing data inputs, validating outputs, and helping stakeholders interpret results
• Assessing attribution models and identifying opportunities to improve marketing measurement
• Translating complex analytical findings into clear commercial recommendations
• Collaborating with data engineering and technology teams to ensure data quality and reliable reporting

Your Skills & Experience

• Strong commercial experience using SQL for data extraction, transformation, and analysis
• Experience working within performance marketing, digital marketing analytics, or paid media analytics
• Understanding of paid media measurement, ROI, ROAS, attribution, and marketing effectiveness
• Experience building dashboards and analytical products using tools such as Power BI, Tableau, or Looker
• Exposure to Marketing Mix Modelling (MMM), including supporting model inputs, interpreting outputs, or working alongside modelling teams
• Experience using Python or R for analysis and automation is beneficial
• Strong stakeholder management skills with the ability to communicate analytical insights to non-technical audiences
• Experience working with large-scale customer, campaign, or marketing datasets