Marketing Executive

Marketing Executive - Events

£28,000 - £32,000 + Excellent Bonus + Excellent Benefits

London

Leading independent media events business seeks a highly ambitious and talented marketing executive to join their fast-growing team.

Our client delivers leading b2b events focused primarily on the Public Sector.

Your Role:

This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnerships, digital marketing, SEO, advertising and contra deals.

Working in a fast-paced, fun environment, the successful candidate will be creative, have a degree (ideally in marketing) and ideally some basic b2b marketing skills across email and social.

Full training will be provided with much opportunity for growth and development in this dynamic company.

Core responsibilities:

• Email Marketing campaigns
• Maintain and organise templates for social media assets and implement ongoing asset improvements, working with designers.
• Manage their social media strategy: not only supporting CMS managers and designers, but also innovating to push their strategy forward following trends.
• Execute marketing campaigns to promote events - drive traffic towards their events.
• Oversee branding and messaging consistency across marketing materials, events, and communications, supported by central teams.
• Compile and send weekly newsletters on LinkedIn and Hubspot, and manage paid LinkedIn campaigns.

Profile:

• Bachelor's degree in marketing, communications, or a related field; a master's degree is a plus.
• Any b2b marketing experience is highly desirable
• An understanding of running and maintaining digital marketing and social media strategy, and content development.
• Comfortable using Canva and other basic design tools, with the ability to create simple visuals, brief designers clearly, review creative work, and stay up to date with trends in video, podcasts, and digital content to guide editors.
• Ability to work on multiple tasks effectively in a fast-paced environment.
• Proficient in HubSpot, Canva, Microsoft Office (including Excel), and familiar with WordPress, SEO, and analytics tools such as Google Analytics 4, Google Search Console, and SEMrush.

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.