Location: Cheshire Oaks Designer Outlet, Ellesmere Port
Contract: Permanent / Full-Time
Role OverviewLacoste is seeking an enthusiastic and commercially focused Assistant Store Manager to support the leadership and day-to-day operations of its Cheshire Oaks Designer Outlet store.
As a globally recognised brand positioned at the intersection of fashion and sport, Lacoste is known for its timeless style, premium customer experience, and strong brand heritage. The successful candidate will act as a brand ambassador, supporting the Store Manager in driving sales performance, delivering operational excellence, and creating an engaging and customer-focused retail environment.
This role is ideal for a motivated retail professional with strong leadership skills, commercial awareness, and a passion for delivering exceptional customer experiences within a premium retail environment.
Working closely with the wider store team, you will help inspire performance, maintain high visual standards, and contribute to the continued success of one of the world's most iconic fashion brands.
Key ResponsibilitiesSupport the Store Manager in leading, motivating, and developing the retail team
Deliver exceptional customer service and act as a brand ambassador for Lacoste
Support store performance through KPI management and commercial awareness
Assist with the smooth day-to-day operational running of the store
Maintain high standards of visual merchandising and store presentation
Support performance management and HR-related processes where required
The Successful ApplicantPrevious experience within a retail leadership or supervisory role
Strong communication and interpersonal skills
Commercially aware with experience working towards sales targets and KPIs
Passionate about customer service and premium retail environments
Strong organisational and leadership abilities
Ability to motivate and support team performance
Positive, proactive, and team-oriented approach
Ambitious mindset with a desire to progress within retail management
Technical & Platform KnowledgeRetail operations and store management processes
KPI and sales performance monitoring
Customer service and retail systems
Experience within fashion, lifestyle, or premium retail brands
Experience supporting team development and coaching
Understanding of luxury or designer outlet retail environments
Passion for fashion, sport, and customer experience
Salary & Benefits28 days annual leave including bank holidays
Up to 65% employee discount on Lacoste products
Employee Assistance Programme
Opportunity to work for an internationally recognised premium brand
Career progression opportunities within Lacoste and MF Brands Group
Inclusive and supportive team culture focused on growth and development
If you are a customer-focused retail professional with leadership experience and a passion for premium fashion retail, this is an excellent opportunity to join an iconic global brand and further develop your retail management career.
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