Role Purpose
The Head of Golf Experience is responsible for leading, evolving and enhancing the golf proposition across The Club Company portfolio. The role will drive participation, retention, commercial performance and member satisfaction by creating an outstanding golf experience for members, visitors and guests. Working closely with GMs, Golf Operations Managers, PGA Professionals, the Membership & Product team, Marketing and the Group Course Manager, the Head of Golf Experience will ensure that TCC delivers one of the most compelling and progressive golf experiences in the UK.
The role will balance respect for the traditions and values of the game with a willingness to challenge outdated practices, introduce new ideas and ensure golf remains relevant, accessible and attractive to future generations.
Key Responsibilities
- Golf Experience
- Membership, Participation & Retention
- Visitor Golf & Commercial Performance
- Retail, Coaching & Golf Technology
- Ensuring compliance with relevant governing bodies and charters e.g., England Golf, BIGGA, PGA
Innovation & Future of Golf
- Champion the evolution of golf within TCC, balancing tradition with innovation.
- Challenge long established practices and identify opportunities to remove barriers to participation.
- Seek inspiration from other sports, leisure and hospitality sectors to introduce new ideas, formats and experiences.
- Lead initiatives that make golf more welcoming, flexible and accessible whilst protecting the values that make the game special.
- Ensure TCC remains at the forefront of how golf is experienced and enjoyed.
Partnerships & Development
- Build relationships with commercial partners, governing bodies, schools, community organisations and commercial partners.
- Develop initiatives that increase participation, visibility and commercial performance.
- Share best practice and innovation across the portfolio.
Golf Course Experience
- Work closely with the Group Course Manager to ensure courses and practice facilities deliver an exceptional playing experience.
- Provide golfer insight into course presentation, enhancement projects and investment priorities.
- Act as the link between golf operations, club committees and course management to ensure a consistent and high quality golf experience.
Performance & Leadership
Support the relevant in club teams in delivering golf performance objectives. Monitor and improve key metrics including:
- Membership growth and retention
- Visitor revenue and yield
- Retail performance
- Strikeshack utilisation
- Female and junior participation
- Golf satisfaction scores
Use data, insight and industry trends to drive continuous improvement.
What Success Looks Like
- Golf membership grows sustainably across the portfolio.
- Retention improves year on year.
- Visitor and golf related revenues and yield outperform budget.
- Strikeshack becomes a meaningful participation and revenue driver.
- Female, junior and beginner participation increases significantly.
- Golf course utilisation and satisfaction scores improve across all clubs.
- TCC is recognised as one of the most progressive and customer focused operators in UK golf.
- Golf is viewed as more welcoming, accessible and relevant whilst retaining the traditions and values that members cherish.
Philosophy
Protect what makes golf special. Change what prevents it growing.
Summary
To lead and evolve TCC's golf proposition, creating an outstanding and progressive golf experience that drives participation, retention, revenue and member advocacy across the UK's leading portfolio.
Who We're Looking For
We are looking for someone who understands what makes golf special, yet equally excited about what it could become. A passionate, commercially minded leader who is obsessed with creating exceptional golf experiences, growing participation and attracting new audiences to the game. You will challenge convention, bring fresh ideas from inside and outside golf, and help ensure TCC remains at the forefront of the modern golf experience.
Key Attributes
- Passionate about golf and customer experience.
- Commercially astute, with a strong focus on growth, retention and engagement.
- Innovative and prepared to challenge the status quo.
- A strong influencer who can build relationships across clubs and teams.
- Equally comfortable talking to members, PGA Professionals, GMs and senior leaders.
- Energetic, visible and hands on in your approach.
- A leader who thinks like an owner and acts in the long term interests of the business.
Experience
Ideally would come from golf but candidates from broader sport, leisure, hospitality or other customer focused membership businesses would be seriously considered. Most importantly, you will have a track record of growing participation, improving customer experiences and successfully delivering change.
You will believe that golf can remain true to its traditions whilst becoming more relevant, welcoming and accessible to future generations.
About The Club Company
TCC is the UK's leading country club owner and operator, with a portfolio of 18 clubs across England that combine golf, health, fitness, wellness, hospitality and leisure.
Our clubs are located in attractive suburban and countryside settings and are united by a simple ambition: to create welcoming places where members can enjoy more of what matters to them. Whether that is golf, fitness, family time, wellbeing or social connection, we strive to make each club our members' "YOU place".
Over recent years, TCC has gone from strength to strength through a combination of strong organic growth, significant investment in our clubs and a successful acquisition strategy. We continue to invest in enhancing our facilities, evolving our products and broadening our appeal to both existing and future generations of members.
As we enter our next phase of growth, we are committed to creating market leading experiences across every aspect of our business. Golf remains a core part of our heritage and future, and we are seeking a Head of Golf Experience who will help shape the next chapter of our golf proposition across the portfolio.
Benefits
- Complimentary access to our health club, group exercise classes, and discounted golf facilities.
- Bonus holiday days to reward long tenure - because we truly value commitment.
- Birthday Day off (conditions apply).
- Paid Volunteer Day to support causes you're passionate about (available after one year's service).
- 70% off meals while on duty and 25% off when off duty.
- 25% off retail.
- 25% off spa treatments (if booked and taken on the day).
- Discounted membership for a friend or family member, so your loved ones can enjoy the benefits too (available after probation).
- Access to our Employee Assistance Programme, to support any challenges you may face.
- Personal development programmes to support growth for the considerable opportunities in our expanding group.
- Full details of all benefits available on request.