Head of Income Generation

About the role

The Head of Income Generation is a new and important leadership role within Stonewall Housing, created to grow and diversify our voluntary income and support the next stage of our development as a nationwide LGBTQ+ housing and homelessness charity.

Reporting to the Director of Development, you will lead the development and delivery of ambitious income generation plans, with a particular focus on significantly growing income from corporate giving and partnerships.

You will build on Stonewall Housing's existing corporate relationships while identifying and securing new opportunities across the UK. This will include strategic and commercial partnerships, Charity of the Year relationships, corporate donations, corporate foundations, employee fundraising, sponsorship, cause-related marketing and other opportunities for businesses and their employees to support our work.

You will develop compelling partnership propositions, lead applications and pitches, build relationships with senior decision-makers and create opportunities that deliver sustainable income alongside wider value for Stonewall Housing and the LGBTQ+ communities we support.

Alongside your focus on corporate income, you will work across Stonewall Housing's wider fundraising portfolio, contributing to the development and growth of individual giving, major donor fundraising, community fundraising and other voluntary income streams. You will identify opportunities for different areas of fundraising to complement one another and create meaningful pathways for supporters to deepen their relationship with Stonewall Housing.

This is a senior role that combines strategic thinking with hands-on income generation. You will be as comfortable developing an income strategy and managing a pipeline as you are writing an application to a corporate foundation, pitching a partnership, meeting a prospective supporter or developing a new fundraising opportunity.

Working closely with the Director of Development and colleagues across Stonewall Housing, you will help translate our services, impact and ambitions into compelling opportunities for funders, businesses, partners and supporters.

As this is a new role, you will have a significant opportunity to shape our approach, develop new income streams and build the systems, relationships and opportunities needed to support Stonewall Housing's long-term sustainability and national impact.

Key responsibilities

Corporate giving and partnerships

• Lead the development and delivery of ambitious plans to grow and diversify Stonewall Housing's corporate income across the UK.
• Generate income through corporate partnerships, corporate giving, Charity of the Year relationships, commercial partnerships, corporate foundations, employee fundraising, sponsorship and other forms of business engagement.
• Build and maintain a strong, diverse pipeline of prospective corporate supporters and partners.
• Research, identify and pursue new corporate fundraising opportunities that align with Stonewall Housing's mission, values and strategic priorities.
• Secure new high-value and multi-year corporate partnerships that generate sustainable income and wider strategic value.
• Develop compelling and tailored partnership propositions that connect corporate priorities with Stonewall Housing's services, impact and ambitions.
• Lead approaches, applications, pitches, presentations and negotiations with prospective corporate partners.
• Identify and submit high-quality applications to corporate foundations, corporate grant programmes and other business-led funding opportunities.
• Develop and submit strong Charity of the Year applications, pitches and presentations, supporting employee voting and engagement where required.
• Build trusted relationships with senior business leaders, corporate social impact and sustainability teams, corporate foundations, LGBTQ+ employee networks, employee resource groups and other key decision-makers.
• Develop commercial and cause-related partnerships that generate income, raise awareness and engage new audiences.
• Identify opportunities for sponsorship of Stonewall Housing's events, campaigns, programmes and other areas of work.
• Develop opportunities for employees to support Stonewall Housing through fundraising, payroll giving, matched giving, challenge events, volunteering and other forms of engagement.
• Work with corporate partners to develop engaging fundraising activities and campaigns that inspire employee participation and generate meaningful income.
• Build strong, long-term relationships with existing corporate partners, identifying opportunities for renewal, increased investment and deeper engagement.
• Provide high-quality stewardship, communications and impact reporting that demonstrate the difference partners' support makes.
• Work closely with colleagues to create meaningful opportunities for corporate partners and their employees to engage with Stonewall Housing's work.
• Ensure volunteering, pro bono support and gifts in kind are developed as part of wider strategic relationships and, where appropriate, create pathways towards sustainable financial support.
• Represent Stonewall Housing at corporate events, networking opportunities, conferences, pitches and sector forums.
• Ensure prospective partnerships are subject to appropriate due diligence and align with Stonewall Housing's values, ethical fundraising principles and commitment to LGBTQ+ communities.

Individual giving and wider fundraising

• Work across Stonewall Housing's wider voluntary income portfolio to support the growth and diversification of sustainable income.
• Working collaboratively with colleagues across the Development team, develop and deliver plans to grow income from individual supporters, including regular giving, one-off donations, fundraising appeals and digital giving.
• Develop engaging supporter journeys that strengthen acquisition, engagement, retention and long-term support.
• Develop fundraising products, campaigns and activities that are accessible, engaging and capable of generating sustainable income.
• Identify opportunities to connect corporate engagement with individual giving, including employee donations, payroll giving, matched funding and workplace fundraising.
• Use supporter insight and fundraising data to improve engagement, retention and long-term value.
• Explore new and emerging income opportunities where these align with Stonewall Housing's values, strategic priorities and organisational capacity.

Income strategy and development

• Work with the Director of Development to develop and deliver Stonewall Housing's multi-year income generation strategy.
• Translate organisational priorities, service developments and evidence of impact into compelling cases for support and fundable opportunities.
• Identify opportunities to increase unrestricted and flexible income while maintaining a balanced and sustainable funding portfolio.
• Develop new fundraising products, campaigns and partnerships where there is clear potential for sustainable growth and positive return on investment.
• Maintain a strong understanding of the external fundraising environment, including emerging trends in corporate giving, responsible business, philanthropy and supporter engagement.
• Identify opportunities for collaboration with organisations and partners that share Stonewall Housing's values and objectives.
• Ensure income generation activity supports Stonewall Housing's organisational strategy, financial sustainability and ambitions for national impact.

Person specification

We know that excellent candidates may not meet every requirement listed below. If you are excited by the role and believe you have the skills, experience and potential to succeed, we encourage you to apply.

Essential experience

• Significant experience of working in a senior fundraising, income generation, development, partnerships or business development role, with responsibility for generating income and delivering against agreed targets.
• A strong track record of securing and growing income from corporate partners, businesses or other external organisations.
• Demonstrable experience of developing successful corporate relationships, from identifying and approaching prospective partners through to securing, managing and growing partnerships.
• Experience of generating income through a range of corporate opportunities, which may include strategic partnerships, commercial partnerships, corporate giving, Charity of the Year relationships, corporate foundations, sponsorship, employee fundraising or cause-related marketing.
• Experience of developing compelling funding propositions, partnership proposals, applications, pitches or presentations that have successfully generated income.
• Experience of building and maintaining effective relationships with senior stakeholders, funders, corporate partners and other external decision-makers.
• Experience of managing income targets, fundraising pipelines and financial forecasts, with the ability to assess progress, identify risks and prioritise opportunities.
• Experience of contributing to the development and delivery of fundraising or income generation strategies.
• Experience of working collaboratively with colleagues across different teams to develop funding opportunities, cases for support and partnership activity. . click apply for full job details