Marketing Lead - Flight Data Intelligence

Marketing Lead - Flight Data Intelligence

Location: Whiteley, UK, PO15 7AH

Office based: At least 3 days week (Tuesday, Wednesday, Thursday)

About the Role Acron Aviation is looking for a commercially driven Marketing Lead to take ownership of integrated marketing strategy across the Flight Data Intelligence (FDI) portfolio. This is a high-impact role focused on driving qualified demand, strengthening brand positioning, and supporting measurable revenue growth. Working in close collaboration with sales and product teams, you will shape and execute multi-channel campaigns that influence pipeline performance and market visibility on a global scale. This position offers the opportunity to play a key role in a growing aviation technology business, contributing directly to how the organisation engages with customers and competes in the aviation safety and operational performance market.

What You'll Be Responsible ForDemand Generation & Campaign Execution - Develop and deliver integrated marketing campaigns aligned to business objectives - Generate high-quality leads and contribute directly to sales pipeline growth - Partner with sales and product teams to ensure alignment with customer needs and commercial prioritiesDigital Marketing & Search Visibility - Lead digital marketing strategy across SEO, SEM, AEO, and content optimisation - Enhance visibility across both traditional search engines and AI-driven platforms - Improve website performance including traffic, engagement, and conversion ratesBrand Positioning & Thought Leadership - Strengthen market positioning through compelling messaging and content - Develop thought leadership initiatives, case studies, and success stories - Support clear and differentiated product positioning across the portfolioMarketing Operations & Performance - Manage marketing automation, lead nurturing workflows, and engagement programmes - Define and track KPIs, reporting on marketing's contribution to pipeline and ROI - Use data insights to continuously optimise campaign performanceMarket Intelligence - Conduct competitor analysis, customer research, and industry monitoring - Identify emerging trends, opportunities, and risks to inform strategyEvents & Industry Engagement - Plan and deliver trade shows, webinars, conferences, and customer events - Maximise event ROI, brand exposure, and lead generation outcomesSales & Business Development Support - Support the creation of RFP responses and sales materials - Contribute to collateral and other resources that enable new business growth

What We're Looking ForEssential Experience & Skills

-Experience in using multiple AI LLMs to augment and enhance core marketing activities - Significant experience in B2B marketing, ideally within technology, SaaS, aviation, or a related sector - Proven success in delivering demand generation and lead nurturing programmes - Strong knowledge of digital marketing channels including SEO, SEM, email, content, and social media - Experience with marketing automation and CRM platforms (e.g. HubSpot, Zymplify, Mailchimp or similar) - Track record of delivering events such as trade shows, webinars, and conferences - Analytical mindset with the ability to interpret data and drive actionable insights - Experience using tools such as Google Analytics (GA4) and marketing reporting platforms - Strong communication skills with the ability to influence stakeholders at all levels - Excellent organisational and project management skills - Proficiency with Microsoft Office tools - A proactive, results-oriented approach with a focus on continuous improvementDesirable - Experience managing paid social campaigns (e.g. LinkedIn Campaign Manager) - Familiarity with Answer Engine Optimisation (AEO) and AI-led search trends - Experience developing thought leadership and content strategies - Basic design or content creation skills using tools such as Canva or Adobe Creative Suite

Why Join Acron Aviation?

- Opportunity to shape marketing strategy in a growing, innovative aviation business - Direct influence on commercial success and global brand positioning - Collaborative environment with close alignment to sales and product teams - Exposure to cutting-edge aviation safety and data intelligence solutions