About the job
Founding Growth Lead - AI Compliance Platform (Tier One Banks)
About Our Client
Our client is building AI compliance infrastructure for the world's most regulated institutions.
Tier one banks are deploying AI at scale, but regulatory frameworks like the EU AI Act are creating existential risk for institutions that can't demonstrate governance, explainability, and control.
This compliance platform bridges that gap, helping banks deploy AI with confidence and turning regulatory complexity into competitive advantage.
They're early stage, moving fast, and selling into one of the most sophisticated buyer environments in the world. Their customers aren't downloading software on a credit card. They're running 12 month procurement cycles with legal, compliance, risk, and technology committees.
What's next?
In 2025, they're proving their platform works with tier one institutions, building the category of AI compliance tooling, and establishing themselves as the trusted partner for banks navigating the EU AI Act and beyond.
They're building the foundational infrastructure for safe AI deployment in financial services. This will be highly challenging and very rewarding, working at the intersection of cutting edge technology and high stakes regulation.
If that gets you excited, let's talk.
About the Role
You'll be their first marketing hire and a founding team member. Your job is to build the demand generation engine, own their positioning, and create the air cover that helps them win pilots and close deals with the world's most risk averse buyers.
This isn't traditional growth marketing. You won't be optimising conversion funnels or running Facebook ads. You'll be orchestrating account based campaigns, translating AI governance concepts into business outcomes, and establishing the company as a credible voice in financial services compliance.
This is a high impact, high ownership role. You'll work directly with founders, shape how their brand shows up, and build the marketing function from scratch.
What You'll Do
- Build and scale demand generation by testing and executing targeted campaigns (LinkedIn, email sequences, webinars) aimed at getting meetings with CROs, Heads of Compliance, and CTOs at tier one banks.
- Own top of funnel performance by tracking pipeline contribution, conversion rates, and what's actually working, reporting with clarity and rigor.
- Orchestrate account based marketing by coordinating multi touch campaigns across buying committees for named target accounts.
- Own positioning and messaging, turning "automated model risk assessment" into "reduce audit prep time by 60% and avoid regulatory penalties."
- Create sales enablement materials including pitch decks, battle cards, ROI calculators, and case studies that shorten deal cycles.
- Manage thought leadership and the founder's voice through white papers, LinkedIn posts, and articles that establish credibility with compliance and technology buyers.
- Activate the right channels by identifying executive dinners, private roundtables, and FSI specific events (RiskMinds, FinTech Connect) where buyers actually spend time.
- Enable the sales team by providing messaging, competitive intelligence, and materials that help close deals.
About You
- You bring 4 12 years marketing B2B SaaS to enterprise customers, ideally in early stage environments where you built the function from scratch.
- You've been an early marketing hire (first 5 10 employees) and know what it takes to build with limited resources.
- You can run campaigns across LinkedIn, email, events, and ABM without needing a team to support you.
- You've tracked and owned top of funnel metrics, measuring success by SQLs and revenue, not impressions.
- You have experience in trust heavy verticals like RegTech, FinTech, cybersecurity, or other regulated industries where credibility matters as much as performance (nice to have).
- You understand how technology works, can learn complex technical concepts quickly, and speak credibly about AI/ML with technical buyers.
- You're genuinely excited about AI and automation, using modern tools proactively and seeing tech as an enabler in how you work.
Behaviours & Attitudes
- You test and iterate relentlessly, running experiments, killing what doesn't work, and doubling down on what does.
- You write exceptionally well, simplifying complex regulatory and technical concepts into clear business outcomes that convert.
- You're operationally self sufficient, comfortable with tools like HubSpot, Webflow, LinkedIn Campaign Manager, and automation platforms like Zapier or N8N.
- You think strategically but move tactically, prioritising ruthlessly when resources are limited and knowing what to build now versus later.
- You understand the gravitas of compliance, appreciating that regulatory risk is existential for banks and marketing with appropriate seriousness and credibility.
- You act like an owner, taking full responsibility for results and holding yourself to a high standard even when no one's watching.
- You thrive in ambiguity, energised by building from scratch rather than paralysed by incomplete information.
- Bonus points if you've worked in healthcare, financial services, or other high consideration, regulated, or trust based markets.
Why This Role Is Exciting
Build the growth engine of a category defining company where your work will directly shape how fast and far they scale.
See your impact in real time on deals closed, brand momentum, and the credibility they build with the world's most demanding buyers.
Join a founding team with serious ambition, moving at startup speed while solving enterprise problems in a way that accelerates your career.
Compensation & Benefits
- Base: £60,000 - £90,000
- Bonus: TBC
- Equity: TBC
- Your own stake in building the future of AI compliance
- Work directly with founders
- Autonomy to build the marketing function your way
How to Apply
This role is being managed by meritt.
- Apply on LinkedIn or on meritt
- Complete the 2 minute video introduction
- Screening call with meritt