Social Strategy Manager
Department: Marketing
Employment Type: Full Time
Location: United Kingdom
Reporting To: Head of Marketing
Compensation: £60,000 - £65,000 / year
Description
We are seeking a dynamic and creative Social Strategy Manager to be the driving force behind Not On The High Street's social voice. You will lead the creative strategy, planning and execution of our social campaigns and content across organic and paid channels. From time to time, this role will also include the strategic planning and organisation of our influencer and creator content to tie in with our seasonal campaigns.
The ideal candidate is a master storyteller who understands how to build brand awareness and develop engaging brand storytelling as well as foster community, advocacy and interaction. You'll be highly competent at coming up with ideas, forming campaigns and creating content. You'll inspire your team to create best practice, engaging activity that genuinely excites and inspires our audience to discover the best small and independent brands in the UK.
You'll work within our Marketing team at Not On The High Street, reporting to the Head of Marketing and alongside our Paid & Performance team. You'll line manage a team of one, overseeing our in house Content & Social Media Executive as well as working closely with other teams and stakeholders from around the business including Brand & Experience, Commercial, and Technology.
The ideal candidate will be a confident, clear communicator who enjoys working in a collaborative environment. You'll be an ideas powerhouse and someone who gets a genuine thrill out of brainstorming the next big cultural moment and bouncing concepts around with the team. Above all, you possess that rare magic of being both a creative mastermind and an analytical thinker, seamlessly blending out of the box ideas with sharp, calculated, and goal driven strategic thinking.
Accountabilities Paid Social
- Creative campaign strategy: creating full funnel creative strategies that align with our business goals e.g. brand awareness, lead generation, or direct sales. Shaping creative ideas and messaging to build and execute campaigns against, working closely with the Paid Strategy Manager to align to budget plans, channel splits, testing and audience requirements.
- Content planning: mapping out campaign timelines, flighting and working with the Paid Strategy Manager to execute content on time for campaign launches.
- Content creation & briefing our in house creative team: planning, producing, capturing and editing your own content suitable for Paid channels. Writing clear, data informed briefs for our in house creative team to produce additional assets and content tailored for specific platforms to work in tandem with your own created content. Working with our copywriters to produce ad copy, headlines and descriptions to optimise our content.
- Analysis, reporting and optimisation: working with the Paid Strategy manager to understand the performance of your content, report back to the business on key learnings and results, continuously optimise and iterate your content to improve interaction and conversion.
- Creative compliance: ensuring all creative ideas and ads comply with platform specific advertising policies to prevent account suspensions or ad rejections.
Organic Social
- Organic social platform ownership: develop and execute with a test and iterate mindset ideas and campaigns across Meta (Instagram & Facebook), TikTok, Pinterest, and LinkedIn to drive brand awareness, engagement, and follower growth. Work alongside our Paid Social team to ensure that content is aligned and gives our customers a cohesive view of our brand, Partners and product range. Work to evolve and develop our overarching social strategy, understanding the role of each channel.
- Content creation & management: oversee the social content calendar from ideation to publishing. Create, curate, and brief engaging content (including reels, stories, TikToks, graphics, copy) tailored to the nuances of each platform. We're looking for someone who can work alongside our Content & Social Media Executive in the hands on creation and editing of our content, plus be comfortable in featuring in content (from time to time).
- Community engagement: act as the voice of our brand online, cultivating a highly engaged community by proactively responding to comments, messages, and mentions and confidently using our tone of voice, with support from our Copy Lead. Working with our Partners to activate their role in our social community, supporting them in creating brilliant content and utilising their followings to extend the reach of our campaigns and content.
- Trend spotting: keep a pulse on pop culture, viral audio, and emerging social media trends, quickly activating them for the brand in relevant and authentic ways.
- Analytics & reporting: track, analyse, and report on key organic social metrics (reach, engagement rate, follower growth). Use data to continuously optimise content and refine our ongoing social strategy.
- Influencer content: from time to time at peak seasonal moments, manage our influencer/creator content from briefing through to final delivery alongside our Content & Editorial team. Ensure that it aligns to our business goals and shows our product range off to our customers.
Some key skills and experience you'll need Technical skills
- 6+ years of experience in social media and influencer management
- Experience working with retail or lifestyle brands/clients
- An understanding of Gen Z, Millennial, Gen X audiences
- Deep, hands on knowledge of the algorithms, best practices and content formats for Meta, TikTok, Pinterest, and LinkedIn.
- Exceptional content creation and editing skills; a keen eye for visual design, content quality and brand style
- Proficiency with social media management/listening tools
- Extensive experience managing social media for business purposes and driving innovation in that space to drive engagement
Human skills
- An excellent communicator with brilliant collaboration and organisational skills
- A keen eye for detail, upholding high standards of creative and content production and quality
- A test and learn mindset. You're able to balance creative mindset with strategic and analytical thinking to constantly improve our campaigns and content
- An empathetic and dynamic people manager. Experience in line managing individuals and/or small teams.
- A keen learner with a passion for staying current with social media trends and tools
What we offer
Our perks
Private medical insurance, a health cash plan, an electric vehicle scheme, mental health platform access, cycle to work scheme, and a 20% discount on our website.
We offer medicalised leave, menstrual leave, and primary carer leave.
Full time NOTHS ers get 25 days of holidays each year (plus bank holidays), as well as the opportunity to work from anywhere for two calendar months a year.