Head of Marketing

Salary: £50 - 60k (depending on experience) + Bonus

Hours: Monday - Friday 8am - 4.30pm (Hybrid working an option)

Benefits: Company Breakfasts every Tuesday / Hot Lunch provided every Friday / Free Parking

We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI.

This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.

Key Responsibilities

Develop and execute a results-driven marketing strategy focused on B2B digital lead generation

Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth

Manage and hold external agencies accountable, ensuring performance, ROI and value for money

Use data, analytics and insight to continuously refine campaigns and improve performance

Partner closely with sales and leadership teams to align marketing with commercial priorities

Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output

Requirements

Proven experience in a senior B2B marketing role with a strong focus on digital lead generation

Expertise across key channels : Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)

Highly commercial mindset, with a track record of delivering measurable ROI

Experience managing and optimising agency performance

Strong analytical skills and a data-led approach to decision making

Confident stakeholder manager with the ability to influence at senior level

Hands-on, proactive and comfortable operating in a fast-paced environment