Sales Coach

  • Timberwise
  • Northwich, Cheshire
  • May 07, 2026
Full time Sales & Marketing

Job Description

Robert Walters are working in partnership with Timberwise which is a family run specialist construction business located throughout England, Wales and Scotland that has been trading for over 50 years.

The company aspires to improve people's lives through a range of property preservation services from basement waterproofing to timber treatments. Timberwise prides itself on the values of honesty, integrity, reliability and teamwork. The company offers a fantastic work environment and believes that people are what make the difference in the business.

Timberwise operates a model where surveyors specify jobs for clients on site, provide a survey report/recommendation/sales proposal and subsequently sell/close for the contracting work, which we then undertake with our in house specialist technician team.

Key Responsibilities

  • 1-1 mentoring of sales staff (surveyors)
    • Daily short interval management and coaching of underperforming sales staff
    • Ensuring sales staff are following the sales process properly
    • Business Development & relationship management coaching and training with sales staff
    • Time management and organisational coaching and training to ensure sales staff are as effective as possible
    • Training on body language, positive engagement with customers, time sensitivity in sales, rapport building, empathy and concern for the customer
    • Anything else relevant to sales performance for these individuals

Other Responsibilities

  • Training branch managers to manage the sales process and their sales people
  • Company sales training for sales, management, customer service and technicians
  • Contributing to the continuous improvement of Timberwise Sales Strategy & process including by assisting in the delivery of improvements and changes
  • Mapping and documenting Timberwise consultative sales process including objections and customer resolutions
  • Training and coaching "rookie" and new starter sales staff in the "Timberwise way"
  • Analyse and advise on Timberwise sales pipeline management, product offering, marketing
  • Undertake customer insights interviews and analysis to assist with strengthening Timberwise sales process and offering

Must Display

  • Track record for improving underperforming sales individuals
  • The ability to inspire and motivate individuals
  • The ability to rapidly build rapport and trust
  • The ability to influence and drive permanent change in behaviours
  • The ability to hold individuals accountable
  • Track record in a sales training and coaching role
  • Adaptability and a willingness to work with technical staff with varying characteristics, strengths & weaknesses
  • An impressive personal track record for sales delivery
  • An impressive personal track record for Business Development and business relationship management
  • Sales management experience

Useful to Have

  • Construction industry experience

Benefits

  • Family Company
  • Company Pension (Royal London)
  • Death in Service Benefit (B&CE)
  • Health Care Cash Plan (Healthshield)
  • Wellbeing Programme
  • Support and Training (winner of the PCA Training and Staff Development Award 2025)
  • 23 days holiday per year, plus Bank Holidays
  • Christmas Shut down
  • Great Team Spirit

If you're interested in this fantastic opportunity apply online today!

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates