Digital Content Manager

Contract: 35 hours per week, 12 months fixed term

Salary: £40,000 - £45,000 plus London Weighting Allowance of £3,954

Location: Westminster, London, Hybrid (2 days a week in the office)

Closing date: Monday 18th May 2026

Interview date: W/C 26th May 2026

Are you a digital content expert who is passionate about animal welfare? Every year, millions of people visit the Blue Cross website for vital pet advice and to access our services. We are looking for an innovative Digital Content Manager to lead our content strategy and ensure supporters and people who use our services find exactly what they need. In this pivotal role, you will be a champion of our brand, ensuring our voice is accessible, friendly, and trusted, all while helping us spread the word about the great work we do so that pets everywhere can live their best lives. This is a fixed term, maternity cover role for 12 months with a start date of 27th July.

More about the role

As our Digital Content Manager, you will be at the forefront of designing, editing, and publishing a diverse range of content formats in collaboration with subject matter experts across the charity. A significant part of your role involves line managing and inspiring a dedicated content team, guiding them to produce high-quality work, while also assisting with the creation of our print supporter magazine. You will analyse user journeys and performance metrics to identify new content opportunities, optimize existing pages, and maintain exceptional editorial standards across the board. Ultimately, you and your team will be developing pet advice, campaign content, and stories that not only increase engagement but actively drive donations to support our vital cause.

About you

You are a user-focused champion of great content with an extensive background in writing for the web and a deep understanding of content design, user research, and testing methods. We are looking for someone who is completely at home using content management systems for major consumer-facing websites and has a proven track record of using analytical tools to monitor user behavior and implement data-driven changes. Beyond your technical skills, you are a natural collaborator and diplomat with exceptional communication skills, allowing you to build fantastic working relationships across various departments. You thrive in a fast-paced environment, remaining calm under pressure while managing multiple projects and tight deadlines. Most importantly, you are a motivating leader who is ready to bring us closer to our audience, coupled with a genuine interest in pet welfare and a desire to see every pet thrive.

Essential Qualifications, Skills, and Experience

• Deep knowledge of content design, including user research and testing methods.
• Extensive experience of writing for the web, with proven ability to create content that is accessible, engaging, and optimised for digital channels.
• Experience of working with content management systems for a major consumer-facing website.
• Experience of managing, developing and scheduling content plans in collaboration with other teams.
• Proven ability to use analytical tools to monitor user behaviour, content and campaigns and implement changes based on findings.
• Exceptional communication skills, both written and verbal, with exceptional grammar and use of the English language.
• Experience of motivating and inspiring direct reports.
• Proven ability to manage multiple projects and work to tight deadlines.

Desirable Qualifications, Skills, and Experience

• Experience working with publishers and other suppliers on print publications.
• Experience with InDesign, Photoshop and HTML.
• An understanding of organising and directing photo shoots.
• Experience commissioning digital content.
• A familiarity and interest in pet care and pet welfare issues.
• Experience of working in the charity sector.

How to apply

Visit our website and click the apply button to complete the online application process before the closing date on Monday 18th May.

We reserve the right to close this vacancy early should we receive an overwhelming response.

Blue Cross benefits

Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today.

In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are.

Our generous benefits package includes:

• Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
• Health cash plan
• Unlimited access to an employee assistance programme
• Pension scheme with enhanced employer contribution
• Professional fees paid with Continuing Professional Development and personal development support.
• Life assurance
• 20% discount on Pet Plan pet insurance
• Enhanced family friendly policies
• Recognition scheme
• Annual volunteer days
• Charity worker discounts across a variety of retailers

To read more about the benefits Blue Cross has to offer, please visit the 'why work for us' page on our website.