Digital Channels Manager

Merrifield Consultants is delighted to be partnering with a well-established professional membership body to recruit a Digital Channels Manager at an exciting point in its digital development.

About the Organisation
This is a respected chartered institution providing qualifications, training, events and thought leadership to a large community of professionals.

The organisation's website and member portal are central to how it serves its membership, built on Umbraco and integrated with Microsoft Dynamics 365 (BlueCRM).

The Role - Digital Channels Manager
The Digital Channels Manager will be responsible for the organisation's website, CMS, social media, SEO and analytics, managing two direct reports and working closely with the Head of Marketing and Digital and the Campaigns Manager.

Salary and contract: 45,000 per annum
Permanent and full time.
2 days per week in the office in Central London.

Main responsibilities

• Website management and development, including user journeys, performance, security and compliance
• Managing the CMS (currently Umbraco), including workflows, access, training and content quality
• Managing relationships with external web and CRM development partners
• Developing and delivering an SEO strategy, overseeing the Digital Executive and Content Editor
• Monitoring and reporting on digital analytics using GA4, Google Tag Manager and Power BI
• Supporting paid media activity in collaboration with the Campaigns Manager
• Devising and supporting delivery of the social media plan, including video and podcast content
• Managing two direct reports

What you need

• Experience managing a website within a membership body, professional association or similar organisation where the website integrates with a CRM or membership database
• Experience working with Umbraco or a comparable CMS at an administrative level
• Familiarity with Microsoft Dynamics 365, ideally in a membership context such as BlueCRM
• Good working knowledge of GA4 and Google Tag Manager
• A sound understanding of SEO
• Experience managing a small team

If you are an experienced digital professional looking to take real ownership within a well-regarded membership organisation, please do get in touch. For more information or to apply, please contact Akash Mahmud at Merrifield Consultants.

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.