Job Description
About NCT
NCT is a charity with a clear mission: to support people as they become parents, through pregnancy, birth, and early parenthood.
With a 65-year history of transformative change, we are a vibrant community of volunteers, practitioners, peer supporters, members and advocates. We are the largest parenting charity in the country and over the decades we ve supported millions of people on their unique journey into parenthood.
While many know us for our antenatal classes, we also do much more. We campaign on issues that matter to parents, provide infant feeding support, and run thousands of free community events and activities led by our amazing volunteers. We also support families facing challenges like social isolation, feeding difficulties, and poor mental health. We offer support in communities, in hospitals and online.
About the role
Join our passionate team and contribute to the meaningful work that transforms the lives of parents and families. Your role will include:
- Leading the planning and delivery of integrated marketing campaigns that are audience-led, insight-driven and deliver against organisational objectives.
- Working closely with the Content Studio, managing briefs, priorities and workflows to ensure high-quality and effective content delivery.
- Bringing creative ideas and energy, helping NCT continually improve how its marketing reaches and supports parents.
- Collaborating with internal colleagues across Marketing, Communications and Strategic Partnerships, as well as external agencies to deliver joined-up marketing activity.
About you
You will:
- You have experience delivering integrated marketing campaigns and turning strategy into clear and effective plans.
- You re confident managing different priorities and working closely with content or creative teams to prioritise briefs.
- You re collaborative, insight-led and comfortable using data to improve on and report marketing performance.
- You re proactive, organised and motivated to use marketing to drive growth and change brand perceptions.
Our Benefits What we offer you
We value our team and offer fantastic benefits to support your well-being and professional growth:
- 30 days annual leave (excluding Bank Holidays)
- Pension matched up to 5%
- Flexible working options to suit your lifestyle
- Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more
- Cycle to work scheme to support sustainable commuting
- Life Assurance for peace of mind
- Free eye test for all staff, with further discounts
- Blue Light discount card
Why work at NCT?
Whether you re supporting services, shaping policy, delivering programmes, raising funds, running operations or telling our story, you ll be contributing to something bigger:
a society where everyone who becomes a parent feels confident, connected and safe.
People join NCT because they want to make a difference - and stay because they believe in how we do it.
How we work
We re guided by a simple principle: no judgement, no exception. That shows up in how we support parents - and how we work with each other.
At NCT we are:
- Welcoming: We are always welcoming, creating connections and building communities.
- Collaborative: We achieve better outcomes by working together.
- Inclusive: We ensure equity and inclusion are core to who we are and what we do.
- Bold: We are bold, brave, and progressive
- Trusted: We provide trusted, high-quality, evidence-based information, support, and services.
We deal with complex issues, make tough decisions, and work in environments that can be challenging. But we do it with honesty, care and a shared sense of purpose.
Join us
At NCT, we re committed to fostering an inclusive and diverse workforce. If you need reasonable adjustments during the recruitment process or within your role, please let us know - we re here to support you. If you want your work to contribute to lasting change - for generations of parents to come - we d love to hear from you.
Together, we are NCT.
Our commitment to equity, diversity and inclusion
At NCT, we believe everyone should be able to shape their own journey - as parents, and as colleagues.
We are taking positive action to increase diversity across our organisation, at all levels, and to nurture a culture of inclusion and belonging for all our people and for the parents and families we support. You can read more about our Equity, Diversity and Inclusion action.
We are committed to zero discrimination, both internally and externally. This commitment applies regardless of visible or invisible difference, including (but not limited to): sex, sexual orientation, age, race, ethnicity, disability, impairment, learning difference or long term condition, religion or belief, gender identity, economic class, marital or civil partnership status, family status (including single parents), socio economic background, pregnancy and maternity.
We actively welcome applications from people from communities who are under represented in our organisation and the charity sector more widely.
