Customer Activation Manager - On Trade

Are you a commercially driven marketing professional who thrives on bringing standout brands to life in the on-trade?

The Advocate Group is proud to be partnering with a fast-growing, premium spirits business with a strong heritage, bold brand identity, and a genuine passion for craftsmanship and quality.

With ambitious growth plans across the UK, the business is now looking for a Customer Activation Manager to play a key role in accelerating brand visibility, advocacy, and commercial performance across key on-trade accounts.

Key Responsibilities:

• Shape and deliver the UK on-trade activation strategy, focusing on high-impact venues and priority customers.
• Partner with marketing and sales to build and execute commercially focused annual activation plans.
• Create bespoke, insight-led activation plans that drive visibility, engagement, and ROI.
• Develop standout on-trade toolkits, POS, and in-venue assets that bring the brand to life.
• Lead execution of immersive activations, including events, tastings, training, and bartender programmes.
• Work closely with sales teams and agencies to unlock opportunities and deliver best-in-class activations.
• Track and optimise activation performance to continuously improve future activity.
• Spend significant time in the on-trade building relationships and gathering insight.

About You:

• Proven experience in a Customer/Trade Marketing or Activation role, ideally within drinks or premium FMCG.
• A self-starter with a strong drive to build brand presence and deliver tangible commercial results.
• Experience delivering impactful activations within the on-trade environment.
• Confident, energetic, and personable, with the ability to represent brands externally.
• A collaborative team player who thrives in a fast-paced, entrepreneurial environment.
• Full UK driving licence and comfortable with regular travel as part of the role.

If the role and responsibilities sound like a good fit for you, then I d love to speak to you!

Find out more about our available opportunities or how we can help you further your career contact us today.

Please get in touch with Emma or click Apply Now to be considered for this vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.