Regional Sales Manager- UK, Ireland & Scandinavia

  • Jonathan Lee Recruitment
  • Apr 23, 2026
Full time Sales & Marketing

Job Description

Are you ready to take the next step in your sales leadership career? This is your chance to join a forward-thinking company that is shaping the future of the technical and industrial equipment industry. As a Regional Sales Manager - UK, Ireland & Scandinavia , you'll be at the forefront of driving growth, leading a high-performing team, and delivering exceptional results in a dynamic and rewarding environment. This is not just a job - it's an opportunity to make a real impact while building your professional legacy.

Role Overview
  • Accountable for delivering profitable growth and strengthening market leadership across the UK, Ireland, and Scandinavia region within a global engineering and industrial technology environment
  • Operates in full alignment with a highly decentralised, performance-driven business model and regional (EMEA) strategy
  • Leads, develops, and inspires a high-performing sales organisation focused on technical, solutions-based selling
  • Translates market and customer insights into targeted growth strategies across key industrial and materials testing markets
  • Expands position in priority verticals through disciplined commercial execution and customer-centric engagement
  • Drives success through hands-on field leadership, data-driven performance management, and continuous development of people and capabilities
  • Focuses on long-term performance, innovation, and customer loyalty within a premium, high-value equipment portfolio
  • Holds significant P&L influence with strong visibility across senior regional leadership
Strategy & Growth Execution
  • Own and deliver regional revenue, margin, and growth targets (monthly, quarterly, annual, and long-term plans)
  • Translate regional strategy into actionable territory-level growth plans
  • Prioritise high-value products, key accounts, and strategic verticals using an 80/20 approach
  • Execute structured growth initiatives to drive order intake and sustainable market share expansion
  • Continuously evaluate market trends, competitive positioning, and evolving customer requirements
  • Identify new applications, industries, and opportunities aligned with advanced testing and engineering solutions
Commercial Leadership & Performance Management
  • Lead the full sales lifecycle from lead generation through to order closure within a consultative, technical sales environment
  • Ensure pipeline quality, velocity, and high conversion standards
  • Own forecast accuracy and maintain strong pipeline discipline
  • Track performance against targets and prior-year benchmarks
  • Analyse won, lost, and abandoned opportunities to strengthen commercial effectiveness
  • Act as the regional "voice of the customer," influencing product development, service delivery, and commercial strategy
People Leadership & Culture
  • Build and lead a diverse, inclusive, and high-performance sales organisation
  • Coach, mentor, and develop talent within a technically skilled sales and applications team
  • Establish clear succession planning and career development pathways
  • Promote a culture of accountability, ownership, and continuous improvement
  • Lead from the front with strong field engagement alongside customers and teams
Operational Excellence & Governance
  • Ensure compliance with safety standards and disciplined operating processes typical of a global industrial organisation
  • Monitor and manage key performance indicators to drive consistent execution
  • Maintain structured reporting, forecasting, and performance review cadences
  • Collaborate cross-functionally with marketing, service, operations, and finance to deliver int