UK Sales & Education Specialist - Freelance

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at home hairapist, here to empower self expression + bring joy to your haircare experience. all hair is welcome .

The amika UK Sales & Education Specialist is responsible for driving sales performance and brand awareness across key UK retail partners. As a core member of the amika UK Field Team, this role brings the brand to life in store through exceptional education, client engagement, and relationship building with Beauty Advisors and store leadership.

Anchored in a passion for premium haircare and a customer first mindset, the Sales & Education Specialist is a true brand ambassador-someone who inspires confidence in amika's products, delivers best in class service, and consistently drives results.

hourly rate: £16 per hour

hours per week: minimum, 24

location: London (must be based in London + have the right to work in the UK)

• Engage every guest through personalized consultations, haircare analysis, and product recommendations
• Perform product demonstrations to educate, excite, and drive conversion.
• Meet sales, product, and event targets while delivering exceptional customer service

• Educate Beauty Advisors and store teams on amika products, key launches, and brand values
• Inspire and motivate store teams to become confident amika advocates
• Represent amika's mission and brand standards at all times

• Maintain gondolas and fixtures to brand standards (replenishment, testers, signage, cleanliness)
• Identify merchandising, inventory, and competitive opportunities and communicate back to the amika team

• Track sales performance and provide results driven reporting after each shift
• Share consistent in store feedback, including customer insights, competitive activity, and operational needs
• Maintain a consistent store visit schedule focused on peak days and hours

• Execute events, sampling initiatives, and additional retail support as directed
• Complete other operational tasks as required

• 2+ years of beauty retail experience (haircare strongly preferred)
• Passion for premium haircare, education, and consultative selling
• Confident and comfortable demonstrating products and making recommendations
• Strong sales acumen with the ability to build and close a sale
• Excellent communication skills (verbal, written, and presentation)
• Professional presence with a warm, memorable, and positive attitude
• Ability to work independently while collaborating effectively with a team
• Comfortable speaking to groups and motivating store teams
• A minimum availability of 24 hours a week
• Willingness to travel locally

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!