Senior Shopper Insights Analyst (9-month Fixed-Term Contract)
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.
How you will contribute
You will:
- Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
- Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
- Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
- Generate behaviour changing insight and identify effective levers of engagement
- Continuously optimize business through data, tracking, learning
- Drive action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams
What you will bring
- Experience in using retailer/customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
- High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualisation tools (experience with Tableau is a must)
- In depth knowledge in analysing and creating visualisations of large amounts of data
- Experience in presenting to retailer teams, and in negotiation planning/joint business planning
- Strong knowledge and usage of market segmentation models
- Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organisation
- Able to partner well with marketing, sales and external agencies
Location
This role is based in our Uxbridge office, a location that offers convenience and ease of access. You will benefit from free parking available on site, and for those using public transportation, our complimentary shuttle service runs regularly between the office and Uxbridge station.
Hybrid Work Model
Enjoy the flexibility of our hybrid work approach, balancing work from home and in office collaboration.
Relocation Support Available?
No Relocation support available
Job Type
Temporary (Fixed Term)
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.