Brand Manager

Role: Brand Manager

Location: London and Staffordshire with choice of where to be based

Contract Type: Fixed term 14 to 16 months

Hours: 35 hours, full time

Salary: £38,684 to £41,820 per annum (£43,136 to £46,272 per annum if London based)

This is not a business as usual brand role. It s a rare chance to take something truly important and reshape how it s seen, felt and experienced by thousands of visitors every year. We re embarking on a full rebrand of a unique national site, bringing it into alignment with one of the UK s most recognisable and respected brands. As Brand Manager, you ll be at the centre of that transformation owning the journey from concept through to reality and making sure every touchpoint, from the first digital interaction to the on-site experience, feels cohesive, powerful, and appealing.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You ll be the person who turns strategy into something people can actually see and connect with. That means building a brand identity that doesn t just look good on paper, but works everywhere signage, storytelling, campaigns, content, and the physical environment itself. You ll play a unique role working collaboratively with the central brand and on-site teams, internal and external designers, creatives and production teams to bring it all to life, while keeping a firm grip on timelines, budgets and expectations. Just as importantly, you ll bring people with you working across teams to embed the brand internally, giving them the tools, confidence and clarity to represent it consistently and authentically.

We re looking for someone who thrives in this kind of environment where there s pace, complexity and genuine impact. You ll bring strong experience in brand development and delivery, with the confidence to make decisions and the attention to detail to get things right. You ll be just as comfortable shaping the bigger picture as you are getting into the detail of tone of voice or visual execution. If you enjoy working across multiple projects and teams, influencing stakeholders and seeing your work come to life in a real, tangible way, this is an opportunity to lead something special and leave a lasting mark.

The visitor attraction is in Staffordshire; the central team is in London. You will be expected to split your time between locations to ensure you are fully embedded into both teams. There will be an expectation that at key periods that you will spend more time in Staffordshire managing implementation and install on site.

You would be classed as a hub-worker; therefore, the minimum expectation is two days per week working in person at a hub and flexibility for working remotely/at home when not on site. Either location would count as office-based days. On occasion you may be required to work flexibly outside of normal office or opening hours to support the project.

Employee benefits include -

28 day s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days

Private Healthcare

Enhanced paid maternity, paternity and adoption leave

Generous pension contributions, with Employer contributions ranging from 6% to 10%

Range of flexible working options may be available, depending on your role

Employee Assistance Programme providing confidential counselling, financial and legal advice

Range of courses delivered by learning specialists to support your development goals and objectives

Opportunities to volunteer

Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Interview Dates: 22nd to 23rd April 2026

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.