IM Apps Market Engagement Lead

  • EXPERIS
  • Apr 07, 2026
Contractor Sales & Marketing

Job Description

Job Title: IM Apps Market Engagement Lead

Location: Lonon (hybrid)

Contract: dec 26

Job Description:

Key responsibilities:
Work as a POC for market engagement - requirement analysis, requirement documentation, relevant ticketing, market communication, etc
Work collaboratively with the market and Product Team to document and ensure the consistency of user experience on instant messaging across platforms and systems
Define, prepare and review test scenarios & content templates that reflect business requirements
Own activation of IM Apps capabilities and coordinate UVT with relevant market
Extend stakeholder awareness and knowledge about IM by providing them with toolboxes, dashboards and organizing info sessions covering IM capabilities, best practices and guidelines.
Own and prepare knowledge sharing documentations / presentations, etc
Ensure business units are achieving business value from global instant messaging solutions
Gather learnings and insights from markets
Support markets with the development of business cases for IM programs and capabilities
Blend commerce/marketing opportunities appropriately & seamlessly into instant messaging journeys

Team: No direct team management responsibilities


Qualifications:
Bachelor degree in relevant subject (Business Management, Digital Marketing)
Have a proven track record of delivering projects on Social Media/Instant messaging platforms
Strong documentation and project management skills
Must have good people skills and the ability to interact and communicate effectively, orally and in writing, across all levels
Experience with digital environment and related regulatory aspects (e.g. Instant messaging in particular)
Experience working successfully in a global, multicultural organization
Collaborative in nature: a team player who is experienced in developing very strong relationships with internal and external stakeholders, and can successfully work independently
Proven ability to work effectively across functions
Proven ability to build a strong partnership and trust with partners and management within an organization
Strong organization skills
Fluent written and spoken English