Sales Manager

Area Sales Manager - Hospitality Sector

Location: Field-based - UK (regular travel within assigned territory)

Salary: Up to £50,000 + car allowance + performance-related bonus

Are you an ambitious sales professional with experience in the hospitality industry? We're looking for an Area Sales Manager to join a dynamic team, selling into pubs, restaurants, hotels, bars, and leisure venues across the UK. This is a fantastic opportunity for someone with previous sales experience in hospitality, catering, or the restaurant sector who is ready to hit the ground running and grow long-term client relationships.

The Role:

This field-based role focuses on winning new clients and developing strong commercial relationships. You'll manage your own sales territory, identify new opportunities, and guide prospective clients through a consultative sales process from initial meeting to signed agreement. You'll work closely with internal teams to ensure a smooth onboarding process and provide exceptional service to clients.

Key Responsibilities:

• Identify and develop new business opportunities across the hospitality sector.
• Manage your own sales territory and pipeline.
• Conduct consultative meetings with clients to understand their needs.
• Present tailored solutions in a clear and compelling way.
• Drive opportunities through the full sales cycle to successful agreements.
• Attend industry events, trade shows, and networking opportunities.
• Achieve agreed revenue and new business targets.
• Maintain accurate records in CRM systems and reporting tools.

What We're Looking For:

• Proven experience in sales or business development, ideally in hospitality, catering, or restaurants.
• Strong knowledge of the UK hospitality sector.
• Track record of winning new business and managing a sales pipeline.
• Ability to build long-term relationships with key decision-makers.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, proactive, and target-driven.
• Strong organisational and territory management skills.
• Competent in CRM systems and Microsoft Office.
• Full, clean UK driving licence.

What We Offer:

• Competitive salary up to £50,000 + car allowance.
• Performance-related commission/bonus structure.
• Amazing benefits including 26 days holiday, yearly salary reviews, and additional bonuses.
• Laptop and mobile phone.
• Pension scheme.
• Opportunity to work with leading suppliers in the hospitality sector.
• Career development within a growing business.

If you're motivated by sales, have hospitality sector experience, and want to make an impact in a growing business, we want to hear from you!