Head of Growth

Our client is a fast-growing British fashion group that sits perfectly between the high street and designer labels. They have built a huge following with two distinct brands: a leading womenswear label famous for luxury occasion wear, and a modern menswear brand focused on high-quality, classic pieces. After massive success in the UK, they are now ready to go global and need a commercial leader to head up their growth strategy.

As the Head of Growth, you will work directly with the Founders to drive the business forward. This role is perfect for someone with a genuine passion for fashion who understands how to blend brand soul with hard data. You'll be in charge of the digital revenue engine, using your commercial eye to scale both brands profitably. While the creative teams focus on the look and feel, your job is to turn that vision into sales. This is a big, high-visibility role for a fashion-forward leader who loves the fast pace of ecommerce.

This is a rare chance to take a lead role in a business that has already proven it has the right products and is now ready to dominate the market. You'll have the freedom to shape the future of two exciting brands while working side-by-side with the founders.

Key Responsibilities:

Performance Marketing & Acquisition

• Lead the global paid media strategy across Meta, Google, TikTok, and new platforms.
• Monitor key targets like CAC, MER, and blended ROAS to ensure the business scales profitably.
• Lead a "test and learn" culture for ads, audiences, and landing pages to find what works best.
• Manage affiliate and influencer performance to ensure they deliver a strong return.

Lifecycle & Retention

• Build smart strategies across email and SMS to keep customers coming back.
• Use tools like Sweet Analytics and Triple Whale to understand customer habits and increase their lifetime value.

Digital Trading & CRO

• Work with the Buying team to make sure stock levels match your marketing plans.
• Lead the testing plan for the website to improve conversion rates and average order values.
• Use merchandising and post-purchase tools to manage returns and protect margins.

Data & Analytics

• Keep a close eye on performance using Looker Studio, GA4, and Triple Whale.
• Turn data into clear insights and forecasts for the Founders and senior team.

The successful candidate will have:

• 5+ years in Growth or Ecommerce, specifically within DTC fashion or lifestyle.
• Advanced understanding of GA4, Looker Studio, Sweet Analytics and Triple Whale.
• Demonstrable experience scaling paid media budgets with profitable ROAS.
• Strong commercial understanding of CAC, LTV, MER and contribution margin.
• Experience managing agencies and performance teams.
• Proficient in Shopify Plus and ecommerce analytics.
• Experience with website merchandising, Swap Commerce and post-purchase optimisation tools.
• Passionate about fashion, digital innovation and brand growth.

Benefits:

• Hybrid working
• Early finish on last Friday of the month
• 25 days holiday + Bank Holidays
• Company Pension
• Free On-site parking
• Volunteering day

Due to the high volume of interest we receive for each vacancy, we are only able to contact shortlisted candidates. If you have not heard from our team within 7 days, please consider your application unsuccessful. Please refrain from calling the office to check the status of your application or to discuss the role; this allows us to dedicate our time to the shortlisting process. We will retain your CV on file for future opportunities that may be a match for your skills and experience.