Reservations Advisor

  • Axon Moore
  • Tewitfield, Lancashire
  • Mar 17, 2026
Full time Hospitality & Tourism

Job Description

Reservations & Customer Sales Advisor Location: Lancashire
Hours: 37.5 hours per week, 5 days over 7 (including weekends)
Axon Moore is supporting a leisure and tourism business in Lancashire in the recruitment of a Reservations & Customer Sales Advisor.
This role will involve handling holiday enquiries, converting leads into bookings, and delivering a high level of customer service. The position sits within the reservations team and will play an important part in supporting occupancy and revenue targets.
Key Responsibilities
  • Handling inbound and outbound enquiries relating to holiday bookings.
  • Working towards targets around call volumes, conversions, bookings and revenue.
  • Providing a high standard of customer service to both new and existing customers.
  • Managing enquiries via phone, email, social media and in person.
  • Speaking with customers to understand their holiday requirements and recommending suitable options.
  • Managing leads from initial enquiry through to confirmed booking and ensuring appropriate follow-up.
  • Identifying opportunities to upsell and cross-sell additional services.
  • Keeping customer records up to date within the reservations/CRM system.
  • Chasing outstanding payments and completing booking administration.
  • Supporting outbound sales activity and lead generation when required.
  • Carrying out customer satisfaction calls when requested.
  • Maintaining a good understanding of available products, locations and local attractions.
  • Assisting with the handling of customer complaints and resolving issues where possible.
  • Ensuring accurate notes are recorded on the booking system following customer interactions.
  • Taking part in training and development when required.
  • Adhering to company policies and health and safety procedures at all times.
Skills & Experience
  • Strong communication skills, both verbal and written.
  • Good organisational skills with strong attention to detail.
  • Confident dealing with customers in a professional manner.
  • Ability to work to targets and manage workloads in a busy environment.
  • Good administrative skills and general IT literacy.
Requirements
  • Right to work in the UK.
  • Good working knowledge of Microsoft Office (Word, Excel, Outlook).
  • Experience using CRM or booking systems would be beneficial.
  • Previous experience in a customer-facing role.
  • Experience in a sales or call centre environment is advantageous.
  • Experience within travel, leisure or tourism would be desirable.