Sales Director

We are recruiting for an experienced and commercially driven Sales Director with a strong background in power supply and transformer solutions to lead and execute a high-performance sales strategy within a technical manufacturing environment. This is a pivotal leadership role responsible for driving revenue growth, developing strategic customer partnerships, and leading a national sales function within the electrical power supply and transformers sector.

Key Responsibilities

• Lead, develop and execute the company s sales strategy across power supply and transformer product lines to achieve revenue targets and KPIs.
• Take full ownership of sales performance, pipeline management and forecasting accuracy within the power supply and transformers market.
• Lead from the front by managing key strategic accounts, particularly within the electrical power supply and transformer OEM space, supporting complex technical negotiations.
• Provide hands-on support to regional and national sales managers to convert opportunities and win new business across LV/HV power supply and transformer solutions.
• Create and implement strategic sales plans aligned to growth objectives within the power supply and transformer sector.
• Drive effective CRM utilisation to ensure transparency, accurate forecasting and coordinated sales activity across all power supply and transformer projects.
• Strengthen relationships with existing, lapsed and new customers operating in the power supply, transformers and wider electrical infrastructure markets.
• Identify and penetrate new markets and applications for power supply systems and transformer solutions.
• Collaborate closely with engineering, marketing and commercial teams to align sales initiatives with technical developments in power supply and transformer technologies.
• Ensure robust sales governance, process adherence and performance reporting across all power supply and transformer sales channels.
• Coach, mentor and develop a high-performing sales team specialising in power supply and transformer products.
• Represent the business at industry events, exhibitions and technical forums focused on power supply, transformers and electrical infrastructure, across the UK and internationally.
• Act as a brand ambassador within the power supply and transformers industry, promoting technical capability and market leadership.

Candidate Requirements

• Minimum 10 years experience in technical sales within the electrical power supply and transformers sector or a closely aligned technical manufacturing environment.
• Strong understanding of transformer solutions, LV/HV switchgear and power supply systems (OEM background highly advantageous).
• Proven track record of leading, developing and motivating successful sales teams within the power supply or transformers market.
• Strong experience using CRM systems for pipeline management and forecasting in technically complex sales environments.
• Demonstrable success in securing major contracts and building long-term strategic partnerships within the power supply and transformer industry.
• Target-driven, commercially astute and results-focused mindset.
• Excellent communication, negotiation and interpersonal skills, with the ability to engage at senior technical and commercial levels.
• Proactive, forward-thinking leadership style.
• Full UK driving licence.