Marketing Manager - E-Commerce

Marketing Manager - E-Commerce
Salary: £60,000 - £70,000 (flexible for exceptional candidates)
Location: Sutton Coldfield (office based)
Employment Type: Full time
Reference: (phone number removed)
About the Role Our client - a leading e commerce business in the financial products sector - is looking for an experienced Marketing Manager to take full ownership of their e commerce marketing strategy and performance.
This is a senior, commercially focused role with end to end responsibility for driving online growth, increasing customer acquisition, improving conversion, and protecting a premium digital brand. You will lead a specialist in house team, oversee all digital channels, and shape the future of the marketing function as the business continues to scale.
Key Responsibilities E commerce Strategy & Growth

• Define and deliver a commercial e commerce marketing strategy aligned to revenue, margin, and growth targets
• Identify opportunities to increase traffic, conversion rate, average order value, and customer lifetime value
• Monitor market trends, customer behaviour, and competitor activity to drive continuous improvement

Performance Marketing & Digital Channels

• Own performance marketing across PPC, paid social, SEO, email and CRM
• Drive acquisition and retention through highly optimised, data led campaigns
• Analyse performance metrics including ROAS, CPA, CAC and conversion rates, using insight to maximise ROI

Brand, UX & Creative Standards

• Ensure the online brand presence reflects a trusted, premium e commerce retailer
• Oversee creative output across website, campaigns, and digital content
• Work closely with internal teams to improve on site UX, CRO and customer journey performance

Team Leadership & Development

• Lead, develop and mentor an in house team including PPC Analyst, Copywriter, Photographer and Digital Content Creator
• Restructure and hire where needed (e.g. Website / E commerce Manager) to support growth
• Create a high performance culture combining creativity, accountability and commercial focus

Cross Functional Collaboration

• Partner with Sales, Purchasing and Development to align marketing activity with stock, pricing and demand
• Work closely with Development to influence website improvements and platform optimisation
• React quickly to market and economic changes impacting online demand

About You

• 5-7+ years' experience in marketing, with significant e commerce and digital leadership experience
• Strong track record of driving online performance and revenue growth
• Highly competent in PPC, performance marketing, SEO and CRM
• Commercially driven, analytical, and confident working with data
• Experienced leading teams and influencing senior stakeholders
• Detail oriented with a strong understanding of brand trust in online retail
• Experience in financial products or regulated e commerce environments is advantageous

Benefits

• Competitive salary with flexibility for the right candidate
• 20-25 days holiday (based on tenure), health plan and pension
• Office based role within a secure, professional environment
• Rare opportunity to own and shape the entire e commerce marketing function within a growing, respected business