Demand Management Expert

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

The Demand Management Expert acts as the Top of the Funnel brain and execution engine of SAP's demand ecosystem. This role drives better-informed and data driven top of the funnel investment decisions, alignment of top of the funnel activities across functions (e.g. marketing, digital hub, sales, partnerships, CSM, etc.) and lines of business (e.g. ERP, F&S, HCM, BDC, BTP, CX, SCM, etc.), consolidates best practice and yields higher conversion of high value pipeline. It turns top of the funnel information into strategic decisions, helps SAP focus on high impact demand, cut out low yield activity, and strengthens the link between marketing, sales, and product investment. The role focuses on maximizing ROI by using data to guide decisions, reallocating resources as needed, and driving insight based actions in partnership with RevOps/S&O. It delivers insights to senior leadership, identifies new creative top of the funnel activities to generate more pipeline, and supports the adoption of a best in class top of the funnel toolset. An entrepreneurial mindset is essential to quickly identify what's working, what isn't, and where the business must pivot to maximize ROI from demand generation efforts across marketing, partners, campaigns, events, etc.

1. Demand Generation Innovation & Enablement: Drive net new pipeline through global demand programs across lines of business by piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data driven guidance. Emphasize best practice sharing across regions and business units, foster cross regional collaboration, and empower local teams with consistent guidance.
2. Data Integrity & Insight Delivery: Ensure accurate opportunity data across SAP tools (CRM, Harmony, Outreach) and deliver actionable reporting that converts numbers into strategic insights. Define business requirements for reports and dashboards, partner with RevOps/S&O to shape data tools, and proactively identify pipeline and coverage gaps.
3. High Value Opportunity Intelligence (>€250K): Analyse all new opportunities above €250K to understand their source, success drivers, and recurring patterns, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies.
4. Assess Demand Generation Performance at Source Level: Evaluate campaign, event, partner, and other source performance to identify consistently quality pipeline, guide strategic shifts in demand investment based on ROI.
5. Opportunity Quality, Governance & Risk Monitoring: Track discontinued and disqualified opportunities over €250K, analyse lead source, time in funnel, and disqualification reasons to identify qualification issues and speculative pipeline.
6. Loss Analysis & Conversion Bottlenecks: Monitor high value losses to identify sales execution, product issues or competitive gaps, then use findings to improve conversion rates and pipeline quality across Enablement, Sales, and Product.

• Demand Generation expertise within a Technology Organization
• Product focused delivery experience in a global context
• Experience leading high performing teams within a matrixed, global organization across functional areas and diverse cultures
• Exceptional interpersonal, communication, collaboration, and presentation skills on Senior Management level / C Level
• Fluency in English

Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates may be required to undergo a background verification with an external vendor.

Requisition ID: 446834 Work Area: Sales Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: Hybrid

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