Overview
- Leadership opportunity driving growth
- Leading retail & DTA sales strategy, team performance and channel growth.
About Our Client
A well established UK manufacturer of high performance building chemicals, sealants, adhesives, and construction solutions is seeking a Head of Retail Sales & DTA Channel to lead one of its most strategically important commercial areas. Serving over 2,000+ retail partners nationwide, the business continues to invest heavily in product innovation, customer engagement, and digital transformation making this a defining time to join the organisation at senior level.
This role offers full visibility with the executive team and significant influence over future commercial strategy.
The Head of Retail Sales & DTA Channel will own the commercial strategy and performance of the Independent Trade Channel, overseeing a large, experienced field sales organisation and driving category growth across a diverse product portfolio.
You will lead a team consisting of:
- 3 Direct Reports (e.g., National/Channel Managers)
- 10 Area Sales Managers (ASMs)
This role also plays a key part in shaping strategic initiatives including the product innovation pipeline, CRM and AI driven sales capability, and the ongoing evolution of the customer loyalty programme.
Job Description
Channel Leadership & Strategy
- Lead the full Independent Trade Channel, ensuring strong execution across 2,000+ retailers.
- Develop long term channel strategies to accelerate growth in the DTA market.
- Drive performance and visibility across the organisation's entire product portfolio.
Team Leadership & Development
- Provide direction, coaching, and leadership to 3 direct reports and 10 ASMs.
- Foster a high performance, growth focused culture.
- Ensure robust commercial capability and alignment across the team.
Cross Functional Collaboration
- Partner with Marketing and Operations to launch new products and deliver best in class customer support.
- Share market insight to influence product innovation, packaging, and value add solutions.
Strategic Projects & Transformation
- Contribute to the development of new product roadmaps.
- Support CRM/AI system evolution to enhance customer targeting and engagement.
- Shape and grow the customer loyalty programme.
Commercial Performance
- Own revenue, margin, and profitability performance across the channel.
- Deliver accurate forecasting, reporting, and insight to the CEO.
- Strengthen relationships with key retail partners to maximise commercial opportunity.
The Successful Applicant
- Senior commercial leadership experience within construction, building products, or related markets.
- Proven success managing large and diverse field sales teams.
- Strong track record of cross functional collaboration and influencing senior stakeholders.
- Experience engaging buyer groups, independent retailers, or similar routes to market.
- Commercially astute, strategically minded, and confident in fast paced environments.
- Willingness to travel and be present at Head Office for cross functional collaboration
What's on Offer
Competitive package depending on experience