Head of Propositions & Partnerships

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples,we've shaped the landscape of no-fault divorce and helped thousands untie the knot, amicably.

We are growing, and our innovative, tech enabled, digital approach to divorce, separation and coparenting continues to help thousands of couples separate in a better, more positive way. Our process frees people to focus on the emotional challenges while also reducing the cost to themselves and to society.

amicable promotes a collaborative culture and is rapidly growing to meet demand and legislative change.

Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.

We are proud to be part of the Octopus Group.

At amicable, partnerships are a key driver of growth - helping us generate leads, reach new audiences and grow revenue.

We're looking for a Head of Propositions & Partnerships to shape and lead this function as it scales. In a relatively early stage environment, you'll set the strategic direction, own the end to end partnerships strategy, and apply commercial rigour to prioritisation, testing and scaling what works.

This role blends strategy, proposition development, hands on execution and people leadership. You'll identify needs, shape compelling propositions, define the full partner customer journey and work cross functionally to bring new propositions to market.

You'll also build and lead a high performing team, setting clear expectations and developing capability through strong, hands on leadership and coaching. You'll drive partner acquisition and growth, identifying and securing high potential partners. This is a great opportunity to build a function from the ground up and deliver sustained, meaningful growth for amicable.

This is a hybrid role based in our Holborn office, working an average of 2 days per week in the office.

As Head of Propositions & Partnerships, you will:

Own and drive the partnerships strategy

• Own the end to end partnerships strategy aligned to growth goals (lead generation and revenue).
• Turn strategy into clear priorities, targets and execution plans.
• Bring ideas, challenge assumptions and strengthen decision making with commercial logic and data.
• Influence and align senior stakeholders to move opportunities forward.

Design and build partnership propositions

• Identify partner and customer needs and translate these into compelling propositions and partnership models.
• Define the end to end partner customer journey (what the user sees, buys and experiences).
• Work with Product, Operations and Marketing to scope, prioritise and deliver new propositions to market.

Run tests, learn fast and focus resources

• Design and run structured partnership experiments (e.g. channel tests, partner propositions, pilot models), evaluate outcomes, and turn learning into action.
• Make clear calls on where to double down vs stop - ensuring team effort goes towards the biggest ROI opportunities.
• Build the business case and plan to scale proven channels.

Lead, develop and coach the team

• Organise team priorities, manage workload, and embed a culture of pace and ownership.
• Coach and develop team members to drive high performance.
• Build simple, scalable processes so things run smoothly as we grow.

Execute with pace

• Roll up your sleeves to move opportunities forward - unblock issues, coordinate launches and troubleshoot performance.
• Create and refine partnership decks, propositions and supporting materials.

Drive partner acquisition

• Identify, engage and secure high potential partners through outreach, networking and events.
• Structure partnerships with strong commercial outcomes and lead negotiations into agreements.

Work cross functionally to deliver outcomes

• Collaborate with Marketing, Sales, Product, Tech and Finance to deliver end to end partnership performance.
• Ensure measurement is robust (tracking and attribution, reporting and insights).

You will demonstrate behaviours listed below and have the following skills and experience:

• Build and drive strategy: You've built and delivered a strategy that generated clear results - such as increased leads, customer acquisition or revenue.
• Commercial judgement: You can size opportunities, build business cases and prioritise based on ROI - making clear calls where to focus effort.
• Proven people leadership: You've led and developed a team - setting direction, creating structure and coaching for high performance.
• Proposition builder: You've built and launched new propositions (products, packages, or customer journeys)
• Independent thinker who adds value: You bring ideas, challenge assumptions constructively and operate effectively without heavy direction.
• Test and learn mindset: You can design and run experiments, define success metrics, evaluate results and iterate fast.
• Comfortable with challenge and ambiguity: You can both give and receive challenge well, and you enjoy shaping priorities and building approaches where playbooks are still emerging.
• Hands on operator: You're happy to roll up your sleeves - moving things forward, unblocking issues, and delivering outcomes in the detail as well as at the strategic level.
• Moves with pace: You prioritise well, execute quickly, and keep things progressing even when obstacles appear.
• Commercial deal making: You confidently structure, negotiate and close partnerships with clear commercial outcomes and performance expectations.
• Data informed: You use metrics and insight to guide decisions, track impact and communicate clearly.
• Influence and communication: You can build trust and momentum with partners and internal senior stakeholders, communicating clearly at all levels.
• Values alignment: You're aligned with amicable's mission and values - you take ownership, act with integrity, and bring a collaborative, customer first mindset to how you work.

• Experience in a scale up / high growth environment.
• Experience with growth focused partnerships (lead gen, referral, affiliate/channel, distribution).

• Joining a mission driven, high growth company where impact, innovation, and collaboration are at the heart of everything we do
• Career growth - a fast moving environment with plenty of opportunities to develop
• Pension scheme (after 3 months of employment)
• Cycle to Work Scheme
• Electric Vehicle Scheme
• 28 days holiday plus bank holidays per annum
• Employee Assistance Programme
• Group Life Assurance
• Private Health Insurance

We respect and value people's differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.