Marketing and Communications Lead

We are recruiting for a Marketing and Communications Lead for a permanent role based in London.

This is a Hybrid role, working 3 days in office, 2 from home.

For this role the successful candidate must be able to speak fluent German and fluent English.

Role Purpose

• To drive, manage and implement regional marketing and communication strategy.
• Co-ordinate promotional activity throughout the Germany and Out of Germany regions, to support business growth.
• To manage multiple, integrated promotional campaigns from brief through to delivery and post campaign review.
• To maintain blog, website and social media accounts.
• To provide relevant communications support to teams and departments across the organisation.

Duties and Responsibilities

• Managing and co-ordinating campaign activities and project manage above and below the line marketing activity to achieve objectives/targets.
• Take ownership of the marketing calendar and budget allocation.
• Develop the initial campaign strategies and timing and activity plans for key campaigns throughout the year.
• Define, track and report on key KPIs (campaign performance, lead conversion, ROI, cost per lead) and present insights with recommendations for optimisation.
• Manage the implementation, communication, tracking and measurement of campaigns to ensure all activity is delivered on time and within budget.
• Make autonomous decisions on campaign adaptation and content planning based on market insight and performance.
• Work with key stakeholders to implement campaign activity: this includes the in-house Design Team, Field Teams, Legal, IT, Digital Acquisition and Communications teams.
• Provide marketing mentoring and support to other Associates and country teams across the company as required.

Candidate Specification

• Minimum of two to three years marketing experience (which has been gained within the private sector ideally).
• Managing agency relationships from client side - formulating, proposing and co-ordinating public-facing marketing campaigns using mix of media (TV, digital, radio, outdoor, press and social media).
• Can demonstrate a positive and proactive ability in a wide range of marketing and communications activities.
• Robust up to date knowledge of marketing trends/activities
• Good communicator both orally and in writing in both German and English
• Good attention to detail and proof-reading ability.
• Excellent organisation and time management skills
• Ability to work as a team member whilst at the same time work on own initiative
• Be able to organise and effectively manage multiple concurrent projects as and when required
• Ability to manage and schedule large and varied workloads
• Knowledge and experience of CRM systems and Mailchimp.
• Understanding and working knowledge of Google Analytics
• Computer literate in a variety of packages including Word, PowerPoint and Excel.