HH Global are the leader in tech-enabled creative production and procurement. We amplify marketing campaigns through unrivaled production, procurement leadership and the most advanced sustainability capabilities available. All delivered at scale through industry-leading technology and the passionate expertise of our people.
With more than 4,500 colleagues, 26 creative studios and over 5,800 strategic supplier partners across 64 countries, we work with the best talent across the world to partner with our clients to create big impact through big ideas.
Purpose of the Job
As VP of Business Development, you will lead new business opportunity origination across targeted market sectors, owning new business targets, managing key C-level relationships, and collaborating cross-functionally to win and grow marketing activation business. You'll develop the pipeline, negotiate and partner with cross-functional teams to close complex deals, and serve as a trusted advisor to top-tier prospects.
Key Responsibilities
- Lead and support the full sales lifecycle marketing activation and experiential programs, from opportunity qualification through negotiation, close, and transition to delivery.
- Develop compelling, differentiated value propositions that integrate creative design, digital technology, strategic logistics, data-driven performance measurement, and seamless campaign execution across multiple channels.
- Facilitate discovery, workshops, and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities.
- Collaborate with cross-functional teams (sales enablement, research, creative, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals.
- Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals.
- Drive pilot/proof-of-concept activations as a step toward scaling across regions.
- Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior, and materials R&D.
Knowledge, Skills + Experience
- Significant business development/sales experience in marketing services and technology-enabled marketing activation.
- Strong financial and commercial skills.
- Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop-floor execution, and integration with digital measurement.
- Ability to orchestrate multi-disciplinary teams to converge on proposals.
- Proficiency with sustainability, materials innovation, life-cycle cost, and carbon/emissions tracking.
- Familiarity with digital augmentation in physical spaces: interactive displays, sensor-driven experiences, AR/VR layering, IoT-enabled POS, real-time content refresh.
- Ability to anticipate and mitigate physical deployment risks.
- Excellent communication, storytelling, negotiation, and influencing skills.
- Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing, field compliance.
- Experience in large-scale RFPs, competitive pitch leadership, capture planning, and bid defense.
Preferred Experience
- Client-side experience or related knowledge in retail, CPG, healthcare/life sciences, consumer electronics, luxury, or shopper marketing sectors.
- Experience with digital and physical space activation intersection, blending experiential and e-commerce or fulfillment linkages.
- Familiarity with sustainability certifications, ESG reporting, or climate impact assessment in marketing execution.
- Experience with marketing/activation technology stacks.
Success Metrics + Key Performance Indicators
- New business bookings and pipeline growth
- Sales metrics, including customer spend and net revenue
We thank all applicants for their interest in a career with us. HH Global are an equal opportunities employer and welcome all suitably qualified candidates from any background, regardless of any personal characteristic, especially those protected by law.
We will make reasonable adjustments to the recruitment process to accommodate any disability. In the first instance, if you require this job advert in an alternative format, or require any assistance, please reach out to
Please note that we carry out a variety of pre-employment background checks which are appropriate for the country that you are based in. These may include: employment history, right to work, identity, professional qualifications, criminal record, sanction file and / or CIFAS checks.