An award-winning, high-growth FMCG challenger brand is seeking an exceptional Head of Wholesale & Field to accelerate its expansion across the UK. Operating at the intersection of impulse retail, fitness and wellness, the business has established itself as a category leader within natural energy and is recognised for its strong sustainability credentials.
This is a pivotal leadership role, responsible for driving commercial growth across wholesale, gym and field sales channels while building best-in-class execution on the ground.
The Basics:1. Wholesale + Account Leadershop
Own and grow key wholesale accounts across impulse and sport/fitness channels
Develop and execute joint business plans with strategic partners
Drive distributor performance, particularly across major UK metro areas, with clear availability and distribution targets
Negotiate trade terms, pricing, and promotional investment to balance growth with long term profitability
Act as the internal voice of the customer, influencing commercial and strategic decision making
2. Field Sales + Team Leadership
Lead, inspire, and develop a high performing national field sales team
Build and deliver a structured expansion plan for field headcount, with clear ROI and performance metrics
Establish best in class in store execution across convenience, grocery, and fitness environments
Set, track, and optimise KPIs focused on distribution gains, execution standards, and activation quality
Coach and develop team members to consistently exceed commercial and execution targets
3. Fitness + Wellness Growth
Own relationships with sport and fitness wholesalers, driving volume across premium gyms, independents, and health focused retailers
Build and scale a dedicated gym strategy to secure long term presence in a competitive fitness landscape
Identify and win new national gym and leisure accounts
Collaborate closely with marketing teams to deliver impactful fitness led activations, events, and affiliate programmes
Leverage industry networks of personal trainers, gym owners, and fitness influencers to amplify brand presence
4. Commercial Strategy + P&L Ownership
Full ownership of the wholesale and field channel P&L
Drive profitable growth through disciplined forecasting, investment planning, and ROI management
Use commercial data and insights (e.g. EPOS, Nielsen, Kantar) to inform strategy and decision making
Minimum 3+ years' experience in FMCG, ideally within impulse, sports retail, or wellness
Proven experience managing national accounts and/or leading field sales teams
Strong commercial acumen with demonstrable P&L ownership
Confident negotiator with a track record of building long term customer partnerships
Highly data literate, comfortable using EPOS and syndicated data to drive action
Inspirational, hands on leader with the ability to motivate and develop high performing teams
Strategic thinker with a strong executional mindset
Genuine passion for health, fitness, and sustainability
Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.