Job Description
E-Commerce Manager
Role Overview
Responsible for driving the performance, growth, and day-to-day operation of a direct-to-consumer e-commerce business, owning the end-to-end online customer journey and delivering strong commercial results.
Key Responsibilities
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Own and deliver the e-commerce strategy to drive traffic, conversion, AOV, and retention
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Manage day-to-day site operations, ensuring accuracy across product data, pricing, stock, and content
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Lead UX/UI optimisation, site enhancements, and new feature rollouts
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Oversee seasonal and capsule product launches across homepage, collections, and product pages
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Own site merchandising strategy across key categories and campaigns
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Monitor site performance and trading, proactively identifying risks and opportunities
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Produce and analyse daily, weekly, and monthly performance reports
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Use data and insights to optimise assortment, merchandising, and customer journey
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Lead A/B testing, personalisation, and experimentation initiatives
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Ensure a consistent, high-quality customer experience across all digital touchpoints
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Support omni-channel and international e-commerce growth initiatives
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Manage product listings and performance across third-party marketplaces
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Partner with logistics and operations teams to ensure smooth fulfilment and returns
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Work closely with Digital Marketing to align campaigns, content, and site experience
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Oversee SEO best practices across site content and product pages
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Act as the central point of contact across cross-functional teams
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Manage external agencies, developers, and technology partners
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Monitor industry trends, competitors, and emerging technologies
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Ensure compliance with accessibility and digital standards
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Present performance insights and recommendations to stakeholders
Requirements
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Proven e-commerce experience within a fast-paced retail or DTC environment
