Strategic Legacy Marketing Manager

Strategic Legacy Marketing Manager

£49,492 - £58,226 + Benefits

Hybrid between home and Poole (min 2 days a week in Poole)

Ref: 21021

About us

Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue. The RNLI depends on Gifts in Wills to fund two-thirds of our lifesaving services.

We re looking for a Strategic Legacy Marketing Manager to lead our team of legacy marketing specialists. This is a new role leading an established team that is key to building our long-term legacy income. It is responsible for developing and expanding our multi-channel legacy pledger recruitment programme, enhancing and growing our legacy engagement & conversion journeys and growing our In Memory giving initiatives, including our Launch a Memory offering.

Your role

As the Strategic Legacy Marketing Manager, you ll be focused on:

• Driving innovation and development of the wider legacy strategy as part of the legacy leadership team.
• Leading a team responsible for all aspects of our marketing acquisition, conversion and engagement programmes for Legacy & In Memory giving.
• Collaboration and coordination with fundraising stakeholders across the organisation to deliver the legacy strategy in support of the wider fundraising strategy.
• Identifying and growing talent within your team.

About you

You ll be passionate about fundraising and understand the importance of delivering donor-centric marketing programmes that support business goals and outcomes.

More specifically, you ll need:

• Proven track record and extensive experience in developing a donor-centric marketing strategy and overseeing its successful delivery. Ideally, this will be in legacy and/or In Memory giving and include experience in creating large-scale multi-channel paid media programmes.
• Experience in leading and motivating teams and building cultures that bring out the best in individuals. A confident people manager with experience of coaching and supporting others to develop and achieve results.
• A great communicator with extensive experience of effectively engaging with and influencing stakeholders at all levels in a business.
• A strategic thinker who looks and plans ahead, with the ability to identify appropriate change and to deliver it while keeping their team and all stakeholders engaged.
• Demonstrable ability to use and understand trends and insights to positively influence the development and delivery of activities.
• Problem-solving skills to overcome challenges and a passion to deliver the best possible results for our supporters and our charity.

This post requires a valid driving licence.

So, if you have a passion for fundraising and are looking to lead a successful legacy team who have ambitions to grow further, this could be the role for you. For more information and to apply, please visit our jobs page.

Closing date: 18 January 2026.

Interview date: 12 - 13 February 2026.

The RNLI is committed to safeguarding; protecting a person s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.