Assistant Store Manager

Assistant Store Manager- New London Boutique Luxury womenswear Salary: up to £50,000 plus bonus About the Brand

The boutique belongs to an award winning, family owned fashion and lifestyle house celebrated globally for its romantic, vintage inspired aesthetic. Known for its joyful fusion of nostalgia and modern femininity, the brand embraces an abundance of pink, prints, florals, ruffles, lace, and bows - creating an expressive world for romantics at heart and for anyone seeking to feel beautiful, confident, and effortlessly themselves.

Role Overview

The Assistant Store Manager will act as a key partner to the Retail UK Manager, supporting all aspects of store operations, team leadership, and brand expression. This individual will help build, motivate, and develop a high performing boutique team while ensuring the store consistently reflects the brand's romantic aesthetic and premium service ethos. They will play a crucial role in achieving sales targets, maintaining operational excellence, and fostering a warm, immersive environment for clients.

Key Responsibilities Store Leadership & Team Development

• Support the Retail UK Manager in leading a cohesive, service driven team that embodies the brand's distinctive, dream like identity.
• Assist in recruiting, onboarding, and training team members; provide continuous coaching to nurture talent and elevate performance.
• Lead by example on the shop floor, demonstrating exceptional service, styling confidence, and deep product knowledge.
• Oversee daily floor management, delegation, and team scheduling to ensure optimal coverage and productivity.

Client Experience & Brand Representation

• Deliver a consistently elevated client experience that reflects the brand's whimsical, feminine world.
• Cultivate strong client relationships and help create a culture of personalised, memorable service.
• Ensure visual presentation and merchandising reflect seasonal narratives and brand standards at all times.

Commercial Performance

• Support the Retail UK Manager in achieving sales goals, KPIs, and overall store profitability.
• Monitor performance data, identify opportunities for improvement, and contribute to strategic planning.
• Oversee stock management, inventory accuracy, and loss prevention measures.

Operations & Standards

• Uphold impeccable operational standards, ensuring excellence in back of house organisation, compliance, and health and safety.
• Assist with administrative tasks, reporting, and clear communication between the boutique and head office teams.
• Contribute to the successful execution of all new store opening procedures and ongoing operational processes.

Candidate Profile

The ideal candidate is:

• A confident retail leader with experience in premium or luxury fashion environments.
• Passionate about creating emotional, memorable customer experiences and nurturing long term client relationships.
• Highly organised, commercially minded, and comfortable supporting a fast paced store opening.
• Skilled in team coaching, problem solving, and maintaining exceptional operational standards.
• An ambassador for a romantic, vintage inspired aesthetic with strong styling intuition and attention to detail.
• Collaborative, adaptable, and self assured in acting as second in command to a senior retail leader.

What This Role Offers

This is a rare opportunity to help shape the opening and long term success of a beautiful new London boutique for one of the most recognisable modern lifestyle houses. The Assistant Store Manager will play a pivotal role in creating an enchanting, service driven environment-and in setting new benchmarks for retail excellence in the UK market.

• Very Generous commission structure
• Employee discount
• Uniform allowance