Four Seasons
Marketing and Brand Manager Up to £60,000 per year based on experience London Our client is a British luxury resortwear and accessories brand that blends timeless elegance with technical expertise in fit. Today, known for creating sophisticated holiday wardrobes that extend beyond swimwear, offering bikinis, one-piece swimsuits, beach dresses, kaftans, linen separates, and accessories inspired by iconic destinations such as the Amalfi Coast, Mykonos, and the Caribbean. The brand occupies the premium-to-luxury segment of the market and has developed a loyal following among discerning travellers, celebrities, and fashion-conscious women seeking elegant, investment-worthy resortwear. It is stocked internationally through luxury retailers as well as its own boutiques and online store. Position Overview Reporting to the Commercial Director, the Marketing Manager is responsible for the marketing function including the development and execution of strategic marketing initiatives to grow brand awareness, drive customer engagement and increase sales across all channels. This role requires a good understanding of the fashion industry, digital marketing trends, and consumer behaviour, along with a creative mindset and analytical acumen. Key Responsibilities Strategy & Planning: Develop and implement comprehensive marketing strategies that align with the brand's goals, collections and market trends. Brand Management: Oversee all branding to ensure consistent brand voice and visual identity across all marketing materials, campaigns, and platforms. Creation of the brand book and ensuring all material reflects key brand messages. Campaigns: Involvement in pop-up and marketing with key clients, identify brand building partnerships and collaboration opportunities, supporting VIP and client in-store events. Digital Marketing: Oversee content creation, SEO, social media, and paid media to drive online traffic and conversions. Social Media: Manage social media strategy, planning and execution including IG posts, IG stories, Facebook, LinkedIn & Tik Tok. Market Analysis: Monitor fashion and consumer trends, competitor activity, and campaign performance to inform future marketing decisions. Budget & Reporting: Manage marketing budgets effectively and prepare regular reports on ROI, performance metrics, and key insights. Team Collaboration: Work closely with design, sales, e-commerce, and retail teams to ensure a cohesive brand experience across all touchpoints. Retail Marketing: Develop VM policy to mirror marketing plan. Ongoing management of store collateral. Qualifications & Skills Degree in Marketing, Fashion Marketing, Communications, or related field is desirable. 3 years of experience in marketing, preferably within the fashion, retail, or lifestyle industry. Proven success in developing and executing digital and brand marketing campaigns. Strong understanding of fashion trends, consumer behaviour, and social media platforms. Excellent communication and project management skills. Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email marketing platforms. Creative thinker with a data-driven approach and an eye for aesthetics.
Marketing and Brand Manager Up to £60,000 per year based on experience London Our client is a British luxury resortwear and accessories brand that blends timeless elegance with technical expertise in fit. Today, known for creating sophisticated holiday wardrobes that extend beyond swimwear, offering bikinis, one-piece swimsuits, beach dresses, kaftans, linen separates, and accessories inspired by iconic destinations such as the Amalfi Coast, Mykonos, and the Caribbean. The brand occupies the premium-to-luxury segment of the market and has developed a loyal following among discerning travellers, celebrities, and fashion-conscious women seeking elegant, investment-worthy resortwear. It is stocked internationally through luxury retailers as well as its own boutiques and online store. Position Overview Reporting to the Commercial Director, the Marketing Manager is responsible for the marketing function including the development and execution of strategic marketing initiatives to grow brand awareness, drive customer engagement and increase sales across all channels. This role requires a good understanding of the fashion industry, digital marketing trends, and consumer behaviour, along with a creative mindset and analytical acumen. Key Responsibilities Strategy & Planning: Develop and implement comprehensive marketing strategies that align with the brand's goals, collections and market trends. Brand Management: Oversee all branding to ensure consistent brand voice and visual identity across all marketing materials, campaigns, and platforms. Creation of the brand book and ensuring all material reflects key brand messages. Campaigns: Involvement in pop-up and marketing with key clients, identify brand building partnerships and collaboration opportunities, supporting VIP and client in-store events. Digital Marketing: Oversee content creation, SEO, social media, and paid media to drive online traffic and conversions. Social Media: Manage social media strategy, planning and execution including IG posts, IG stories, Facebook, LinkedIn & Tik Tok. Market Analysis: Monitor fashion and consumer trends, competitor activity, and campaign performance to inform future marketing decisions. Budget & Reporting: Manage marketing budgets effectively and prepare regular reports on ROI, performance metrics, and key insights. Team Collaboration: Work closely with design, sales, e-commerce, and retail teams to ensure a cohesive brand experience across all touchpoints. Retail Marketing: Develop VM policy to mirror marketing plan. Ongoing management of store collateral. Qualifications & Skills Degree in Marketing, Fashion Marketing, Communications, or related field is desirable. 3 years of experience in marketing, preferably within the fashion, retail, or lifestyle industry. Proven success in developing and executing digital and brand marketing campaigns. Strong understanding of fashion trends, consumer behaviour, and social media platforms. Excellent communication and project management skills. Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email marketing platforms. Creative thinker with a data-driven approach and an eye for aesthetics.
Four Seasons
Head of Digital Marketing and Ecommerce (Fashion / Luxury DTC) London, on site £70,000 - £80,000 per annum (dependent on experience) We are looking for a commercially driven and detail-oriented Head of Digital Marketing and Ecommerce to join a fast-paced, high-growth luxury fashion brand. This is a key role responsible for driving online performance, optimising the digital customer journey, and delivering continued growth across our direct-to-consumer channels. Working closely with senior leadership and external partners, you will take full ownership of the end-to-end ecommerce trading function; from onsite merchandising and performance marketing through to analytics and operational execution. Key Responsibilities Own and manage the digital trading plan, including P&L accountability and performance forecasting Monitor and optimise key ecommerce KPIs such as, ROAS, AOV, conversion rate and units per transaction Produce weekly and monthly trading reports, including product and campaign performance analysis Lead onsite trading activity, ensuring timely execution of campaigns, promotions, and product launches Manage relationships with 3PL partners, ensuring smooth order flow, stock accuracy, and SLA adherence Oversee website content and merchandising, including: Category and product page optimisation Homepage updates and campaign banners Maintaining brand consistency and visual standards Coordinate product uploads and launches in collaboration with Production teams Ensure all onsite content is optimised for SEO and performance Enhance the end-to-end DTC customer experience, consistently exceeding expectations Conduct competitor analysis and provide actionable insights to improve site performance Own and optimise the Email/CRM programme to drive acquisition, retention, and engagement Lead integrations, site improvements, and digital projects to drive efficiency and growth About You At least 5 years' experience in ecommerce trading within a fashion or luxury retail environment Proven success working with Shopify+ A strong grasp of end-to-end digital trading operations, including marketing and performance optimisation Confidence working with web analytics, data insights, and reporting tools A solutions-focused mindset with strong attention to detail and time management Strong understanding of web design, UX, and onsite merchandising
Head of Digital Marketing and Ecommerce (Fashion / Luxury DTC) London, on site £70,000 - £80,000 per annum (dependent on experience) We are looking for a commercially driven and detail-oriented Head of Digital Marketing and Ecommerce to join a fast-paced, high-growth luxury fashion brand. This is a key role responsible for driving online performance, optimising the digital customer journey, and delivering continued growth across our direct-to-consumer channels. Working closely with senior leadership and external partners, you will take full ownership of the end-to-end ecommerce trading function; from onsite merchandising and performance marketing through to analytics and operational execution. Key Responsibilities Own and manage the digital trading plan, including P&L accountability and performance forecasting Monitor and optimise key ecommerce KPIs such as, ROAS, AOV, conversion rate and units per transaction Produce weekly and monthly trading reports, including product and campaign performance analysis Lead onsite trading activity, ensuring timely execution of campaigns, promotions, and product launches Manage relationships with 3PL partners, ensuring smooth order flow, stock accuracy, and SLA adherence Oversee website content and merchandising, including: Category and product page optimisation Homepage updates and campaign banners Maintaining brand consistency and visual standards Coordinate product uploads and launches in collaboration with Production teams Ensure all onsite content is optimised for SEO and performance Enhance the end-to-end DTC customer experience, consistently exceeding expectations Conduct competitor analysis and provide actionable insights to improve site performance Own and optimise the Email/CRM programme to drive acquisition, retention, and engagement Lead integrations, site improvements, and digital projects to drive efficiency and growth About You At least 5 years' experience in ecommerce trading within a fashion or luxury retail environment Proven success working with Shopify+ A strong grasp of end-to-end digital trading operations, including marketing and performance optimisation Confidence working with web analytics, data insights, and reporting tools A solutions-focused mindset with strong attention to detail and time management Strong understanding of web design, UX, and onsite merchandising
