Senior Paid Media Executive

Job Description

Position: Senior Paid Media Executive

Location: London

Career Level: Senior Analyst

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wireddifferently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

We're dedicated to creating a workplace that reflects the world we want to live in, and ensuring TMW is a place for everybody.

TMW is proudly part of Accenture Song, the world's largest tech-powered creative group.

THE OPPORTUNITY

We have an excellent new opportunity to join our awesome Performance Marketing team as a Senior Paid Media Executive.

Working with the Performance and Planning teams you'll develop and run marketing campaigns across a wide range of media platforms including Google, LinkedIn, Meta, and TikTok.

You'll be supporting implementation and ongoing management of digital marketing strategies, playing a crucial role in helping the agency achieve our goals, in this hugely important team.

We'll be looking for you to have experience in a similar Senior Paid Media Executive/Paid Search Executive role, ideally in an agency with both B2C and B2B experience.

You'll have a strong background across Paid Media, Social, programmatic, and search, with knowledge of Google Search and the major paid social platforms, especially LinkedIn and Meta, with proven ability to improve campaign performance and identify opportunities.

You'll be a self-starter, happy to work autonomously, in a hybrid working pattern. You'll be a great communicator, happy to be client facing, a team player, and happy to take the initiative. You'll love keeping up to date with the latest trends in the industry, to ensure we continually deliver innovative approaches for our clients. If you're looking to work with a talented team, big name clients and a real chance to shine, we're all ears.

THE DAY TO DAY

• Support our media planners with keyword research, insights and search trends.
• Build out paid search campaigns to agreed campaign strategy.
• Make informed campaign recommendations based on platform knowledge, research and previous campaign data.
• Lead conversations with clients, running through performance, observations and recommendations.
• Manage the client's marketing budget for maximum effectiveness by defining optimization approaches.
• Maximise campaign effectiveness by defining optimisation approaches.
• Keep up to date with latest thinking and technologies surrounding search engine marketing, to enhance and maintain a good level of knowledge.
• Provide platform insights to client account and planning teams to inform client briefs.
• Keep the account teams informed with current developments within paid search, cultivating a learning environment within the agency.
• Have a point of view on creative assets and the flow of the customer journey for your campaigns, always keeping a lookout for improvements to be made across the customer journey to enhance user experience.

At TMW we offer Hybrid working, which for us is a blend of working remotely and in the London office. It's all about choosing the best place to be for you, your team, your manager and the business on any given working day

WHAT YOU'LL NEED TO SUCCEED

• You'll have proven experience in a Paid Media/Paid Search Executive role within an agency, or similarly fast-paced environment with both B2C and B2B experience.
• Extensive knowledge of Google Search and the major paid social platforms, especially LinkedIn and Meta, with proven ability to improve campaign performance and identify opportunities.
• Ideally you will be Google Ads Search Certified.
• Strong level of core paid search and paid social competencies including use of Ads Editor, Search Term Reports, Keyword Planner and forecasts.
• Good understanding of best practices around keywords, ad copy, extensions and bid strategies.
• Understanding of the whole user journey with the ability to make recommendations to improve.
• Ability to analyse and interpret data sets, detecting optimisation opportunities and applying them.
• Excellent interpersonal, verbal and written communication skills.
• Good time management with the ability to prioritise workload.
• Great presentation skills, with experience of presenting performance, findings and recommendations to multiple stakeholders.
• Genuine passion for Digital Performance Marketing, and desire to grow in your career.

WHAT WE'LL GIVE YOU

• Minimum 25 days holiday.
• Private medical insurance.
• 3 Volunteer days for charitable work.
• Family Friendly and Flexible Hybrid working policies.
• Attractive Pension and Financial wellbeing support and resources.
• Private Healthcare and Mental Wellbeing support.

Our Total Rewards consist of a competitive basic salary, and an extensive benefits package including: Minimum 25 days holiday, Private medical insurance, 3 Volunteer days for charitable work, Family Friendly and Flexible Hybrid working policies, Attractive Pension and Financial wellbeing support and resources, and Private Healthcare and Mental Wellbeing support.

WHAT WE VALUE

• Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
• Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
• Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
• Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities.

As an employer, we will be as flexible as possible to support your specific work/life needs.

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimise their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale.

We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships.

We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.

Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognised worldwide not just for business performance but for inclusion and diversity too.

"Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us." - Julie Sweet, Accenture CEO.

Application Deadline: Ongoing

Accenture reserves the right to close the role, at any time.

Locations

• London
• Bristol

Additional Information

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Please read Accenture's Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.