Head of Brand

Diamond Search Recruitment are delighted to be representing our client, an independent, dynamic and forward-thinking organisation, who are recruiting for a Senior Brand Manager. Join a dynamic and forward-thinking company who are committed to delivering exceptional service. The role is a permanent opportunity, offering hybrid working at the offices in Ashford, Kent.

The role - As the Senior Brand Manager, you will commercially and strategically shape the brand, creative and content and deliver a clear, competitive multi-channel campaign strategy. You will ensure this strategy is brought to life to deliver against target ROI and demonstrate how this has translated into profit and revenue for the business. A go-to decision maker, you will grow the brand to develop and engage a community for loyalty and retention whilst being able to see the bigger picture. You will manage projects, people and agencies to enable the company to achieve strategic and profit goals in the context of the wider business. You will be the voice of the customer, making clear recommendations to influence what we do to keep improving customer conversion and retention in order to improve ROI.

The key responsibilities of the Senior Brand Manager will include, but not limited to:

• Own and evolve the brand, content, and multi-channel campaign strategy
• Act as brand guardian managing positioning, tone of voice, guidelines, and creative approvals
• Lead acquisition creative, especially across social media, ensuring performance alignment
• Oversee customer journey improvements (UX/UI), research, and segmentation
• Manage ATL channels (PR, Press, Radio), social media strategy, and campaign performance
• Collaborate with internal teams and external suppliers to deliver high-impact, data-driven campaigns
• Monitor KPIs, report on ROI, and manage brand and creative forecasting
• Mentor the brand and content team, supporting their growth and development

The successful Senior Brand Manager should ideally be able to demonstrate the following:

• Proven background and experience in marketing
• Strategic yet creative marketing professional with a proven track record in brand building, content strategy, and campaign performance
• Experienced in managing teams, agencies, and budgets
• Strong communicator with the ability to balance creative vision and commercial results
• Passionate about user experience, digital trends, and customer-centric marketing
• Comfortable in a fast-paced SME environment and aligned with RIFT's core values: Reliability, Integrity, Friendliness, Tenacity

The Senior Brand Manager will be rewarded with a salary of circa £60,000 depending on experience, plus excellent company benefits.
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Diamond Search Recruitment is acting as an Employment Agency in regard to this vacancy.