Marketing Content Manager

Our client are seeking a proactive and experienced Marketing Content Manager to cover maternity leave within its EMEA consumer marketing team, based in Berkshire. This position will focus primarily on a marketing leader in consumer power tools brand, leading the development and execution of Pan-European content strategies to support product launches across digital and traditional channels.

Key Responsibilities

• Develop and implement a Pan-European content strategy for RYOBI Power Tools.
• Manage the annual marketing asset calendar, aligning with product launch timelines.
• Collaborate closely with EMEA product management teams to deliver compelling content.
• Organize and oversee video and photography shoots, ensuring high-quality, brand-compliant outputs.
• Coordinate with European and Asia marketing teams for content deployment and translations.
• Manage one direct report (Marketing Assistant) and help oversee part of the marketing budget.
• Maintain internal communications regarding content strategies and objectives.
• Support ATL campaign development, including TV ads and regional promotions.
• Liaise with creative agencies to produce brand-aligned campaign assets.
• Ensure adherence to brand guidelines and monitor marketing execution across EMEA regions.
• Participate in event planning and execution, including customer conferences and roadshows.

Requirements

• Minimum of 3 years experience in a similar role or agency environment.
• Demonstrable experience with video and photo shoot production.
• A 2:1 University Degree or equivalent preferred.
• Full UK (or equivalent) driving license required.
• Strong project management, organisational, and communication skills.
• A proactive, self-starting attitude with strong team collaboration abilities.
• Willingness and enthusiasm for international and domestic travel.
• Proficiency in MS Office (Excel, PowerPoint, Word, Outlook).
• Knowledge of a European language (in addition to English) is a plus.