Product Marketing Lead

We are delighted to be partnering with a fantastic university in Kent as they launch their new strategic framework- Vision 2030. It places collaboration, courage, and creativity at its heart as they seek to enrich communities and shape sustainable futures.

The Product Marketing Lead supports student recruitment by developing and delivering subject-level marketing activities for CCCU's course portfolio. Embedded within academic Schools, they act as a strategic partner-gathering insights, shaping course messaging, and ensuring content is accurate, engaging, and aligned with University goals.

Reporting to the Product Marketing Manager, the role involves creating subject-specific content, updating course pages, supporting campaigns, and coordinating integrated marketing efforts. Strong collaboration, creativity, and attention to detail are key, along with ensuring all communications reflect the University's brand and strategy. The postholder also connects academic teams with wider marketing services to support cohesive planning and delivery.

Skills and Responsibilities

• Develop and maintain in-depth knowledge of the academic School's course portfolio, including key selling points, graduate outcomes and differentiators.
• Work collaboratively with academic colleagues and students to gather case studies, testimonials, stories and subject insights to inform product marketing.
• Write and edit subject-level content for a range of platforms, including online course pages, digital campaigns, prospectuses, CRM communications and external listings.
• Ensure product messaging is up-to-date, accurate and aligned with CCCU's tone of voice, brand guidelines and compliance requirements.
• Support the delivery of School-specific marketing campaigns and promotional activity, in collaboration with the wider Department for Marketing, Communications and Recruitment.
• Liaise with designers, digital colleagues and external suppliers to brief and develop compelling collateral and creative assets.
• Track campaign performance and online course page engagement using tools such as GA4 and provide insight for ongoing optimisation.
• Coordinate course marketing plans and timelines to support recruitment cycles and subject-level conversion activity.
• Contribute to marketing support for open days and school-based events, including advising on messaging and collateral.
• Monitor sector trends and competitor marketing to inform positioning and messaging for assigned School(s).

To be considered for this position please apply with your CV as soon as possible, the deadline for applications will be Friday 22 nd August 2025

Please note, all 3rd party agencies speculative CVs and direct will be forwarded onto The Talent Set

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process