Head of Growth Marketing

At Attest, we're revolutionizing how global brands like Unilever, Netflix, and Bloomberg turn consumer insights into competitive advantage. Positioned at the intersection of evolving technology and rapidly changing consumer behavior, we're building the next generation of consumer intelligence that helps brands understand their customers better than ever before.

We're seeking an experienced Growth Marketing Lead to drive our growth strategy focussing on UK and US markets. This senior strategic and implementation role involves running cross-functional projects, developing innovative AI-enhanced growth plans, and building scalable customer acquisition programs. You'll have autonomy to drive success through cutting-edge marketing technology.

Salary band: £95K - £115K

Strategic Leadership

• Develop a comprehensive growth marketing strategy aligned with business goals across the entire customer lifecycle
• Create land-and-expand strategies maximizing customer lifetime value through upselling and cross-selling
• Lead cross-functional projects and manage the growth team and agencies to achieve ambitious growth goals and build scalable acquisition programs
• Lead market research and competitive intelligence to identify new growth opportunities and inform strategic positioning in partnership with the Product Marketing Manager

Performance Marketing

• Own multi-channel digital strategy including paid acquisition, search, email, social media, and display advertising across UK/US markets
• Execute ABM strategies enhanced by dynamic content personalization
• Leverage generative AI tools for scaled content creation, A/B testing, and real-time optimization
• Implement and optimize growth marketing tech stack, processes, and reporting systems
• Establish systematic testing frameworks and growth experimentation culture across all channels

Customer Acquisition & Expansion

• Create and execute comprehensive marketing strategies to attract, convert, and expand customer relationships through data-driven marketing, sales and customer team alignment

• Own the website strategy in partnership with Head of Brand and Content

• Design self-service conversion pathways that guide prospects from initial awareness through product education to purchase decisions
• Optimise AI-enhanced lead qualification systems with predictive scoring to prioritize high-quality prospects and optimize sales team efficiency in partnership with Revenue Operations
• Develop integrated demand generation programs that seamlessly connect marketing efforts to personalized sales funnels, ensuring consistent messaging across all touchpoints
• Build and manage retention campaigns that leverage behavioural data and usage patterns to identify expansion opportunities and deliver targeted upsell messaging
• Deploy intelligent marketing automation platforms that deliver hyper-personalized customer experiences at scale, adapting content and timing based on individual customer journeys
• Own growth metrics, forecasting, and attribution modelling across the entire customer funnel in partnership with Commercial leaders
• Manage and optimize growth marketing budget allocation across channels
• Own the go-to-market strategy for new features and product launches in partnership with the Product Marketing Manager
• Build, mentor, and scale the growth marketing team

• 7+ years B2B SaaS growth marketing experience with proven track record of scaling revenue through multi-channel acquisition, retention optimization, and market expansion strategies
• Leadership experience managing direct reports, cross-functional stakeholders and agencies in data-driven environments
• Strategic thinking with hands-on execution and an AI-centric mindset
• Expertise in marketing automation and AI/ML technologies
• Performance accountability with clear ROI and business impact measurement
• Exceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholders
• Ability to foster a culture of continuous learning and innovation, particularly regarding emerging technologies
• B2B SaaS experience with understanding of complex customer journeys and stakeholder needs
• Proficiency in optimization techniques and A/B testing methodologies

• Innovation autonomy: Develop original AI-enhanced growth strategies, this is not existing playbook execution
• Future focussed: Implement next-generation AI marketing tools and methodologies
• Strategic + tactical balance: strategy owner with hands-on campaign execution