At Attest, we're revolutionising how global brands like Unilever, Netflix, and Bloomberg turn consumer insights into competitive advantage. Positioned at the intersection of evolving technology and rapidly changing consumer behavior, we're building the next generation of consumer intelligence that helps brands understand their customers better than ever before.
We're seeking a Head of Brand and Content who will lead and execute the strategy that positions Attest as the definitive consumer insights platform for global B2C brands in this next stage of growth. This role combines traditional brand management expertise with cutting-edge AI capabilities to drive scalable growth, enhance customer engagement, and maintain competitive advantage in the rapidly evolving B2B SaaS landscape.
Salary band: £95K - £115K
Key Responsibilities: Strategic LeadershipLead a comprehensive brand evolution initiative, reimagining brand positioning, developing visual identity, and market presence to align with ambitious business growth targets
Develop and implement comprehensive brand and content strategy aligned to business objectives and tailored to our Ideal Customer Profile (ICP)
Create global editorial plans with clear monthly and quarterly goals based on market research and competitive intelligence
Build, train, and lead content and brand team members while managing cross-functional stakeholders and agencies in data-driven environments
Serve as brand guardian across all touchpoints, articulating complex strategies to diverse stakeholders while ensuring consistent brand experience
Establish scalable systems for content operations and brand consistency
Build brand equity through evolving design identity and tone of voice, telling our brand story and leveraging executive team and insights experts as thought leaders
Leverage Public Relations to amplify brand narrative and thought leadership, driving awareness, credibility, and positive brand perception with our ICP
Develop and maintain brand positioning strategies in partnership with the Senior Product Marketing Manager
Maintain comprehensive brand guidelines and tone of voice frameworks for company-wide consistency and scaling
Drive measurable business outcomes through brand-aligned content that moves prospects through the buyer journey
Lead AI-assisted content creation workflows, utilizing tools like GPT-4, Claude, and Jasper for ideation, copywriting, and content scaling
Create and manage content for blogs, whitepapers, case studies, social media, email campaigns, and sales enablement materials
Develop and execute data-driven comprehensive content strategies aligned around clear ROI metrics including impressions, clicks, and AI optimization
Deliver hyper-personalized content experiences across multiple ICP touchpoints
Own the website strategy in partnership with Head of Growth Marketing
Develop content strategies optimized for both traditional search engines and emerging AI-powered search platforms while maintaining human readability and engagement
Create comprehensive content clusters and topic authority frameworks leveraging keyword research and semantic analysis tools
Identify content gaps and emerging search trends for strategic content planning that keeps us ahead of the curve
Design and execute omnichannel brand experiences that leverage AI for personalization and optimization