National Sales Manager - Coatings

National Sales Manager - Wood Coatings

Location: UK-based - Remote working with customer visits.
Salary: 50k - 60K + Company Vechile + Bonus

Overview
A specialist manufacturer of exterior wood coatings is seeking an experienced, driven Sales Manager to lead business development efforts across England. This is a pivotal role within a growing UK team, focused on expanding market share in the exterior wood protection sector.

The ideal candidate will have a strong technical sales background in coatings and a proven track record of building relationships with distributors
and direct customers.

Key Responsibilities

Develop and execute a business development strategy for exterior wood coatings across England
Identify, approach, and convert new distributors and direct customer opportunities (OEMs, joinery
manufacturers, timber merchants, cladding/fencing specialists, etc.)
Secure product trials, support customers through the onboarding and evaluation process
Build strong commercial relationships across the supply chain, including channel partners and
specifiers
Work closely with internal teams (technical, logistics, marketing) to align UK growth objectives with
broader group strategy
Monitor competitor activity and market trends to refine sales tactics and uncover opportunities
Provide customer feedback to support continuous product development and market positioning

Key Requirements

Proven experience in technical sales of wood coatings, ideally exterior-focused (e.g. cladding,
fencing, joinery, decking)
Existing network within the coatings industry or wood product supply chain is highly desirable
Strong understanding of distributor management and direct account handling
Capable of independently managing territory and pipeline with minimal supervision
Comfortable working in a small, close-knit UK team with a hands-on commercial culture
Knowledge of coating systems, including primers, glazes, topcoats, and biocide-containing products, is
a plus
Clear communication skills, commercial acumen, and ability to close business

Company & Product Context

The business offers a technically advanced and environmentally aligned coatings portfolio, including:
Water- and solvent-based systems for industrial and professional applications
Full systems: primers, opaque and translucent topcoats, and specialist finishes
High durability, UV resistance, and biocide-enhanced formulations
Designed for efficient industrial application (airless, dip, vacuum) and on-site versatility
Supported by a strong European R&D foundation with product certifications

What's on Offer

A highly autonomous, growth-focused sales role within a company committed to the coatings market
Long-term incentives tied to customer wins and account profitability, including non-cash awards (e.g.,
family holidays up to 5,000 value)
Genuine opportunity to shape the direction of the UK coatings division, with potential for future
leadership or European expansion
Collaborative, values-driven culture backed by an established international group
How to Apply
If you're a driven coatings sales professional looking for your next challenge in a technically credible and fast-growing environment, we'd love to hear from you.

If you're passionate about delivering brilliant customer experiences and building trusted client relationships, this role gives you the platform - and the freedom - to make it happen.

Please apply with your CV, and the ARV Solutions team will review. Thank you.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.