Senior Brand Manager

Senior Brand Manager

We're seeking an experienced marketing leader to drive the launch of a high-priority respiratory asset within GSK's Specialty Business Unit. This role offers high visibility and the opportunity to shape innovative strategies in a fast-paced, collaborative environment.

As the Senior Brand Manager, you will play a leading role in launch-planning for an asset in our near-term respiratory pipeline.

Key Responsibilities:

• Own launch planning for new asset, requiring cross-functional team management, above-country engagement, and sound project management for launch activities.
• Drive brand marketing strategy throughthedevelopment of digital engagement plans to drive brand awarenessthatcorrelates with increased sales and market share growth. Additional responsibilities:
  • Orchestrate andoptimizedata-driven customer experience journeys.
  • Customize, localize, and personalize global brand content to maximize engagement.
  • Collaborate withinternal GSKand external agencies for agile content creation.
  • Provide expertise onthedesign and performance optimization of content.
  • Support the cross-functional matrix team in content approval processes.
  • Optimize content usage using dashboards to inform data-driven improvements.
• Lead on regular forecasting and reporting cycles.
• Take aleading roleinstrategic and operational business planning.

Basic qualifications and experience:

• Bachelor's degree in business, Life Sciences, or a related field, or equivalent experience.
• Experience in the pharmaceutical industry with strong knowledge of the ABPI code and application. Experience as a commercial/ content reviewer
• Proven experience in pharmaceutical marketing, brand management, with a track record of developing and executing marketing strategies in a secondary care/ specialist therapy area
• Possesses strong communication and stakeholder management skills, producing high-quality, data-driven, and creative solutions in a fast-paced environment.
• Values an iterative design approach with a strong sense of ownership and proactive advocacy for the end-user.
• Open to taking on new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative.
• Brings high energy and passion to the job, influencing those around them, and building trust and rapport to create a comfortable and effective workplace.
• Customer-focusedand achampion of customer needs.

Mindset and Behaviours

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We are looking for professionals who live and demonstrate GSK's values:

• Ambitious of patients - focusing on delivering the things that matter better and faster, without compromising safety or quality
• Accountable for impact - owning my work and supporting others to succeed.
• Do the right thing - with integrity and care, complying with applicable laws, regulations, standards and policies - and I will speak up if things don't feel right.

Closing Date for Applications - 1st August 2025

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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