Job Description
Paid Media Executive
Location: Remote
About Us
A leading player in the insurance and financial services sector, committed to innovation and excellence. Our Group Marketing team plays a pivotal role in driving brand awareness and digital performance across multiple channels.
We are currently seeking a Paid Media Executive to join our dynamic team. This is a fully remote position, open to applicants based in the UK.
Role
The Paid Media Executive will manage a range of PPC accounts across the group of varying budgets with a focus on implementing strategies to improve performance and maximise return on investment (ROI). This role requires a strategic thinker with a strong background in paid media and excellent analytical skills.
Key Responsibilities
- Plan, implement, and manage paid media campaigns across search and social platforms.
- Optimise campaigns using data-driven insights to improve KPIs such as CTR, CPA, and conversion rate.
- Conduct regular performance analysis and provide detailed reporting to the Paid Media Manager and key business stakeholders.
- Collaborate with designers, content creators, and other marketing professionals to align campaign creative with strategic goals.
- Conduct A/B testing on ad formats, messaging, and targeting to enhance campaign effectiveness.
- Keep up to date with emerging paid media trends, tools, and best practices.
Candidate Requirements
- Demonstrable experience in PPC and paid social media campaign management.
- Proficiency with platforms including Google Ads, Microsoft Ads, and Meta Ads.
- Strong analytical skills and experience using performance metrics to inform strategy.
- Excellent written and verbal communication skills.
- Highly organised, with the ability to manage multiple campaigns and meet deadlines.
- A proactive approach and a willingness to innovate and adapt.
Why Join?
- Remote-first working culture
- Competitive salary and benefits
- Opportunities for professional growth and development
- Supportive and collaborative team environment
- Involvement in meaningful, high-impact digital marketing initiatives
