Head of Brand - Consumer Audio

Are you an audio fan? And when we say audio you don't just love music, you have more sets of headphones than you've had hot dinners. You know your Bang & Olufsen from your Sonos, in fact you probably own products from both brands.

If you are passionate about sound, know your frequency from your bit depth, and also have experience in a senior B2C brand/marketing role, then we would love to hear from you. We have been retained to work on a fantastic Head of Brand opportunity at one of the UK's fastest growing challenger consumer audio brands.

This role will be heading up and growing a small team of up and coming marketers with the 'simple' task of raising the brand's profile profile across the globe to support their retail sales. You must have extensive evidenced experience of growing brands internationally, with particular focus on social media, PR, brand partnerships, sponsorship and retail activation.

To apply you must be a B2C-focused brand marketer with creative ideas, a portfolio of work, and a real ability and aptitude for increasing consumer engagement and brand positioning through innovative marketing strategy. There is a very strong preference for a candidate with a true passion for audio products as well as the relevant B2C marketing background but outside of this we will consider applicants with extensive consumer electronics marketing/brand experience. If you do not bring either of these elements to the table we won't be able to consider your application.

What will the Head of Brand be doing?

• Brand Direction - Define and evolve the brand to stand out in a crowded consumer landscape by assessing and analysing the existing brand strategy vs competitors in order to unlock opportunity.
• Marketing Strategy - Develop and deliver a creative seasonal marketing calendar aligned to drive awareness, desirability and sell-through
• Retail Activation - Create compelling pitch decks, toolkits and marketing moments that help secure shelf space and support sell-out
• Team & Agency Management - Lead and grow the internal creative team whilst driving the effectiveness of external agency relationships
• Social, Content & Community - Oversee social media and content activity and ensure presence, tone of voice, and engagement are relevant and engaging to younger audiences
• Partnerships & PR - Drive consumer, trade PR and influencer partnerships and media relationships that build cultural credibility
• Sponsorship/Charity - Identify key sponsorship/partnership opportunities both with existing customers (retail activation) and external teams/events/causes
• Creative Leadership - Manage the design team to produce bold, consistent and high-impact visual content. Play a lead role in planning and executing photo and video shoots to capture high-quality visuals for marketing materials
• Tools - Investigate, assess and make recommendations on software/training needed to support growth
• Measuring Success - Track and report on targets/metrics/KPIs set out to track the brand performance and demonstrate ongoing growth/success

This is a fantastic opportunity for an experienced marketer to step into a position at an innovative organisation going from strength to strength. The role would be hybrid based out of Cambridge, ideally 3 days per week. If you like the sound of the position and match the criteria, please do send your CV through for us to review, along with your portfolio and detailing where your relevant experience is for the role.

Zero Surplus is East Anglia's premier recruitment agency, based just outside Cambridge our sales recruiters source brand staff for small and international B2B & B2C businesses across Cambridgeshire and the East of England.

For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

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