Senior Marketing & Communications Manager

Senior Marketing & Communications Manager Hampshire (Hybrid) Perm - £40-£45K

Are you an experienced marketing professional with a passion for communication, strategy, and membership growth?

We are looking for a Senior Marketing Communications and Membership Manager to lead the development and delivery of multi-channel strategies that increase engagement, drive membership growth, and elevate the brand. This is a fantastic opportunity to shape the marketing and communications direction of a leading membership organisation.

About the Role

This senior leadership position will oversee all marketing and communication activities, manage key relationships, and ensure the organisation s brand and image are consistently maintained. You will lead a growing team to achieve membership, revenue, and engagement goals through innovative strategies and data-driven insights.

Key Responsibilities

1. Develop and implement a strategic marketing and communications plan to grow membership and enhance the organisation s reach.
2. Lead multi-channel campaigns to support membership acquisition, retention, and engagement.
3. Oversee the organisation s website, ensuring it serves as an effective resource and marketing hub.
4. Manage relationships with media outlets, influencers, and key stakeholders to increase visibility and impact.
5. Ensure consistent branding and tone across all platforms and communications.
6. Analyse audience insights and campaign data to refine strategies and improve performance.
7. Develop and mentor the marketing and membership team, fostering professional growth and innovation.
8. Oversee budget management, ensuring campaigns deliver maximum ROI.
9. Collaborate with internal and external stakeholders to identify new opportunities and improve member value.

What You ll Bring

• 3 + years in a senior marketing or communications role, with a proven track record in strategic planning and execution.
• Membership / subscriptions Marketing experience
• Strong leadership, analytical, and interpersonal skills, with experience managing teams and budgets.
• Solid understanding of digital marketing, audience segmentation, and multi-channel campaigns.
• Entrepreneurial mindset, solution-driven approach, and the ability to build meaningful relationships.
• A marketing or communications qualification (degree or CIM) or equivalent experience.