Junior Strategist

• Establish a culture of research-led consumer insight that informs a directional creative brief
• Establish a culture of evaluation: guide clients on what to measure, ensure it gets measured
• Establish best practice process throughout the agency, from client brief to pitch / presentation
• Create the tools (briefs, templates, examples) that make this easy
• Lead the education/training of TLC staff that allow it to take root
• Speak "client language", positioning TLC as a credible strategic partner - attending client meetings, developing long-term client relationships
• Work closely with Sales teams to keep focus throughout on the TLC business model
• Demonstrate effect on bottom line: be aware of own contribution to ROI!

Experience & Attitudes

A Strategic Planner is the bridge between three Cs - Client, Consumer and Creative. As such you will need excellent people skills and sound business judgment.

Interested in research, planning or similar in the world of integrated marketing / SP in a client-facing role.

Personal attributes

• Curious about everything - especially people and brands
• Active in all media, hungry for new things, excited about living
• Doesn't trust assumptions
• Develops hunches, follows them, proves them